# PPC Fitter > Build what moves. ## Posts - [Google Ads for Plumbers: The Complete Guide](https://ppcfitter.com/google-ads-for-plumbers-the-complete-guide/): Get in touch Have a project in mind? Tell us a bit about it. Most plumbing businesses that try Google […] - [What Should a Family Law Firm's Google Ads Landing Page Include? A Practical Checklist](https://ppcfitter.com/what-should-a-family-law-firms-google-ads-landing-page-include-a-practical-checklist/): Get in touch Have a project in mind? Tell us a bit about it. A family law firm running Google […] - [Search Campaigns or Performance Max for Lead Generation? A Decision Framework for Local Service Businesses](https://ppcfitter.com/search-campaigns-or-performance-max-for-lead-generation-a-decision-framework-for-local-service-businesses/): Get in touch Have a project in mind? Tell us a bit about it. A Sydney plumbing company and a […] - [Manual CPC or Target CPA? How a Low-Volume Local Service Business Should Choose a Google Ads Bid Strategy](https://ppcfitter.com/manual-cpc-or-target-cpa-how-a-low-volume-local-service-business-should-choose-a-google-ads-bid-strategy/): Get in touch Have a project in mind? Tell us a bit about it. A family law firm running Search […] - [When Should an Ecommerce Brand Switch From Manual Meta Campaigns to Advantage+ Sales Campaigns?](https://ppcfitter.com/when-should-an-ecommerce-brand-switch-from-manual-meta-campaigns-to-advantage-sales-campaigns/): Get in touch Have a project in mind? Tell us a bit about it. Most Shopify and D2C accounts running […] - [How to Structure Performance Max Asset Groups for a Shopify Store With Multiple Product Categories](https://ppcfitter.com/how-to-structure-performance-max-asset-groups-for-a-shopify-store-with-multiple-product-categories/): Get in touch Have a project in mind? Tell us a bit about it. If your Shopify store sells more […] - [Marketing Reporting: The KPIs Worth Showing Executives (and the Ones Wasting Everyone's Time)](https://ppcfitter.com/marketing-reporting-the-kpis-worth-showing-executives-and-the-ones-wasting-everyones-time/): Get in touch Have a project in mind? Tell us a bit about it. Every marketing team eventually builds a […] - [The AI Vendor Evaluation Checklist: Six Questions Most Businesses Forget to Ask Before Signing](https://ppcfitter.com/the-ai-vendor-evaluation-checklist-six-questions-most-businesses-forget-to-ask-before-signing/): Get in touch Have a project in mind? Tell us a bit about it. The vendor evaluation for most AI […] - [Website Backups and Disaster Recovery: A Practical Plan for Small Business Sites](https://ppcfitter.com/website-backups-and-disaster-recovery-a-practical-plan-for-small-business-sites/): Get in touch Have a project in mind? Tell us a bit about it. Ask ten small business owners whether […] - [The Content Repurposing System: Turning One Piece of Content Into Two Weeks of Distribution](https://ppcfitter.com/the-content-repurposing-system-turning-one-piece-of-content-into-two-weeks-of-distribution/): Get in touch Have a project in mind? Tell us a bit about it. Most marketing teams treat every piece […] - [Evaluating AI Output Quality: A Simple Scorecard for Trusting an LLM in Production](https://ppcfitter.com/evaluating-ai-output-quality-a-simple-scorecard-for-trusting-an-llm-in-production/): Get in touch Have a project in mind? Tell us a bit about it. Somewhere between “the demo looked great” […] - [Website Maintenance Retainers: What Should Actually Be Included (and What's Just Padding)](https://ppcfitter.com/website-maintenance-retainers-what-should-actually-be-included-and-whats-just-padding/): Get in touch Have a project in mind? Tell us a bit about it. Almost every agency and freelancer sells […] - [The Marketing-to-Sales Handoff: Why "Qualified" Leads Still Go Cold](https://ppcfitter.com/the-marketing-to-sales-handoff-why-qualified-leads-still-go-cold/): Get in touch Have a project in mind? Tell us a bit about it. Every marketing team has a number […] - [How to Measure ROI on an AI Project Before You Build It](https://ppcfitter.com/how-to-measure-roi-on-an-ai-project-before-you-build-it/): Get in touch Have a project in mind? Tell us a bit about it. Most conversations about AI project ROI […] - [Website Security Basics for Small Business Owners: A Practical, No-Panic Checklist](https://ppcfitter.com/website-security-basics-for-small-business-owners-a-practical-no-panic-checklist/): Get in touch Have a project in mind? Tell us a bit about it. Most small business website security advice […] - [Why Your Trade Landing Pages Aren't Converting: A 5-Point Diagnostic](https://ppcfitter.com/why-your-landing-pages-arent-converting-a-5-point-diagnostic-framework/): Get in touch Have a project in mind? Tell us a bit about it. Most teams treat a flat landing […] - [Data Readiness: Why Most AI Projects Fail Before the AI Part Even Starts](https://ppcfitter.com/data-readiness-why-most-ai-projects-fail-before-the-ai-part-even-starts/): Get in touch Have a project in mind? Tell us a bit about it. Every AI project postmortem sounds the […] - [Website Accessibility for Small Business Sites: What's Required vs What's Overkill](https://ppcfitter.com/website-accessibility-for-small-business-sites-whats-legally-necessary-vs-whats-overkill/): Get in touch Have a project in mind? Tell us a bit about it. Most website redesign briefs cover branding, […] - [Customer Lifetime Value: How to Calculate It (and Actually Use It to Set Ad Budgets)](https://ppcfitter.com/customer-lifetime-value-how-to-calculate-it-and-actually-use-it-to-set-ad-budgets/): Get in touch Have a project in mind? Tell us a bit about it. Most marketing budgets get set backwards. […] - [AI Tool Sprawl: Why Adding More AI Apps Is Making Your Team Slower](https://ppcfitter.com/ai-tool-sprawl-why-adding-more-ai-apps-is-making-your-team-slower/): Get in touch Have a project in mind? Tell us a bit about it. Most businesses didn’t set out to […] - [Migrating Your Website Without Losing Your Search Rankings: A Practical Playbook](https://ppcfitter.com/migrating-your-website-without-losing-your-search-rankings-a-practical-playbook/): Get in touch Have a project in mind? Tell us a bit about it. Every website migration promises the same […] - [Multi-Location Local SEO: What Actually Moves the Needle for Trade & Service Businesses](https://ppcfitter.com/multi-location-local-seo-in-2026-what-actually-moves-the-needle/): Get in touch Have a project in mind? Tell us a bit about it. Ask five agencies how to do […] - [RAG vs. Fine-Tuning: What Actually Makes Sense for Most Businesses in 2026](https://ppcfitter.com/rag-vs-fine-tuning-what-actually-makes-sense-for-most-businesses-in-2026/): Get in touch Have a project in mind? Tell us a bit about it. Every vendor pitch for an AI […] - [WordPress vs. Webflow vs. Shopify in 2026: Which Platform Actually Fits Your Business](https://ppcfitter.com/wordpress-vs-webflow-vs-shopify-in-2026-which-platform-actually-fits-your-business/): Get in touch Have a project in mind? Tell us a bit about it. The platform question comes up before […] - [Retargeting in a Cookieless World: What Actually Works for Local Businesses](https://ppcfitter.com/retargeting-in-a-cookieless-world-what-actually-works-in-2026/): Get in touch Have a project in mind? Tell us a bit about it. Third-party cookies took years longer to […] - [The Hidden Maintenance Cost of AI Automation Nobody Budgets For](https://ppcfitter.com/the-hidden-maintenance-cost-of-ai-automation-nobody-budgets-for/): Get in touch Have a project in mind? Tell us a bit about it. Most conversations about AI automation focus […] - [Core Web Vitals: What Actually Moves Rankings for Local Business Websites (and What's Just Noise)](https://ppcfitter.com/core-web-vitals-in-2026-what-actually-moves-rankings-and-whats-just-noise/): Get in touch Have a project in mind? Tell us a bit about it. Core Web Vitals get treated like […] - [Email Marketing in 2026: Why Your List Is Still Your Highest-ROI Channel](https://ppcfitter.com/email-marketing-in-2026-why-your-list-is-still-your-highest-roi-channel/): Get in touch Have a project in mind? Tell us a bit about it. Every few years, someone declares email […] - [Chatbot, Automation, or Agent? How to Pick the Right AI Solution for Your Business](https://ppcfitter.com/chatbot-automation-or-agent-how-to-pick-the-right-ai-solution-for-your-business/): Get in touch Have a project in mind? Tell us a bit about it. “We want to add AI” is […] - [Custom-Coded vs. Page-Builder Websites: What You're Actually Paying For](https://ppcfitter.com/custom-coded-vs-page-builder-websites-what-youre-actually-paying-for/): Get in touch Have a project in mind? Tell us a bit about it. Almost every website conversation eventually turns […] - [Marketing Attribution: Why Last-Click Is Lying to You (and What to Use Instead)](https://ppcfitter.com/marketing-attribution-why-last-click-is-lying-to-you-and-what-to-use-instead/): Get in touch Have a project in mind? Tell us a bit about it. Ask five people on a marketing […] - [AI Agents for Business: Start With a Pilot, Not a Moonshot](https://ppcfitter.com/ai-agents-for-business-start-with-a-pilot-not-a-moonshot/): Get in touch Have a project in mind? Tell us a bit about it. Almost every business we talk to […] - [Website Redesign Checklist: 9 Things to Fix Before You Relaunch](https://ppcfitter.com/website-redesign-checklist-9-things-to-fix-before-you-relaunch/): Get in touch Have a project in mind? Tell us a bit about it. A website redesign has a way […] - [5 Signs Your Digital Marketing Budget Is Being Wasted](https://ppcfitter.com/5-signs-your-digital-marketing-budget-is-being-wasted/): Get in touch Have a project in mind? Tell us a bit about it. Most businesses don’t have a digital […] ## Pages - [About](https://ppcfitter.com/about/): Home About SENIOR-LED. NO JUNIORS. NO HAND-OFFS. About PPC Fitter: Senior-Led Marketing for Local Businesses. PPC Fitter is a marketing […] - [Contact](https://ppcfitter.com/contact/): Home Contact WE REPLY ON WHATSAPP WITHIN 1 HOUR Contact PPC Fitter. The fastest way to reach us is WhatsApp […] - [111 Conversions at $0.68 Each: A Local Trade Services Account Rebuild](https://ppcfitter.com/case-studies/local-service-lead-generation/): Get in touch Have a project in mind? Tell us a bit about it. 111 Conversions at $0.68 Each: A […] - [Case Studies](https://ppcfitter.com/case-studies/): Get in touch Have a project in mind? Tell us a bit about it. Case Studies: Real Results From Local […] - [Google Ads for Plumbers | PPC Management | PPC Fitter](https://ppcfitter.com/google-ads-for-plumbers/): Home PPC Marketing Google Ads for Plumbers 2 MONTHS FREE. LET US PROVE IT. Google Ads for Plumbers That Fills […] - [Privacy Policy](https://ppcfitter.com/privacy-policy/): Privacy Policy Last updated: September 2026 PPC Fitter is based in Sydney, Australia, and works with businesses in Australia and […] - [Blog](https://ppcfitter.com/journal/): BROWSE BY TOPIC Digital MarketingWebsite BuildingAI Projects THE NEXT BUILD STARTS HERE Let’s forgewhat’s next. Want more calls and bookings […] - [Website Building](https://ppcfitter.com/websites/): Home Websites 2 MONTHS FREE. LET US PROVE IT. Websites That Turn Visitors Into Calls & Booked Jobs. We build […] - [Digital Marketing](https://ppcfitter.com/digital-marketing/): Home PPC Marketing 2 MONTHS FREE. LET US PROVE IT. PPC Marketing That Turns Clicks Into Booked Trade Jobs. PPC […] - [Home](https://ppcfitter.com/): 2 MONTHS FREE. LET US PROVE IT. Get More Jobs From Google & Meta Ads, Built for Tradies & Contractors. We […] ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/ppcfitter.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)