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PPC Marketing That Turns Clicks Into Booked Trade Jobs.

PPC Fitter is a PPC agency for local businesses in Australia and the United States. We manage pay-per-click advertising on Google and Meta for plumbers, electricians, HVAC companies, roofers and other local businesses, with one goal: more calls, more bookings, more jobs.

Your first 2 months are completely free.

Free ads audit, then 2 months free. No long-term commitment. No upfront management fee.

Senior-led. No juniors. No hand-offs.

We reply on WhatsApp within 1 hour. Or use the form

Already spending money on ads? We’ll show you exactly where you’re wasting it: a free audit, then 2 months free.

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PPC marketing, explained

What is PPC marketing, and why does it suit local businesses?

PPC (pay-per-click) marketing means paying for ads only when someone clicks them, or on some placements, when they see them. For local businesses the two platforms that matter most are Google Ads, where you appear when someone searches for your service, and Meta Ads, where you appear on Facebook and Instagram in front of people in your area.

PPC suits local businesses because it’s fast and controllable. Campaigns can be live within days, you choose exactly which suburbs, cities or zip codes see your ads, you set the budget, and you can pause or scale whenever your calendar changes. The flip side: if nobody manages it properly, the same platforms will happily spend your budget on clicks that never become jobs.

PPC management for small and local businesses

PPC management is the ongoing work behind the ads: choosing what to pay for, writing and testing ads, setting targeting and schedules, tracking calls and enquiries, and moving budget toward what produces work. At PPC Fitter a senior PPC specialist does that work directly. No account manager relaying messages, no junior learning on your budget.

Google Ads vs Meta Ads

Google Ads or Meta Ads? Usually both, in the right order.

Google Ads compared with Meta Ads for local businesses
QuestionGoogle AdsMeta Ads (Facebook & Instagram)
Who sees itPeople searching for your service right nowPeople in your area while they scroll, before they search
Best forUrgent and high-intent jobs: repairs, breakdowns, “near me” searchesPlanned work, seasonal services, offers and staying front of mind
How you payMostly per clickMostly per impression, optimised toward leads
What matters mostSearch terms, local targeting, landing page, call trackingThe offer, the creative, local targeting, retargeting
Where it fitsUsually first: catch the demand that already existsUsually second: create more demand and bring visitors back

Most local businesses start with Google Ads, then add Meta Ads. Some, like salons and restaurants, often start with Meta. We’ll recommend the order for your business on the first call.

Who it’s for

PPC for plumbers, electricians, HVAC and roofers.

Pay-per-click advertising works best when customers need you soon and search or scroll on their phone. That describes most local trades.

  • Plumbers

    Google Ads for emergency and repair searches, Meta Ads for hot water replacements and maintenance.

  • Electricians

    Search ads for urgent faults, Meta Ads for upgrades, safety checks and EV chargers.

  • HVAC

    Scale Google and Meta up before peak season and down when the calendar is full.

  • Roofers

    Search ads for repairs and leaks, Meta Ads to show restorations in the suburbs you work in.

Not a trade? Clinics, salons, restaurants, professional services and other local businesses are welcome too.

  • Builders & remodelers
  • Landscapers
  • Cleaners
  • Painters
  • Dental & medical clinics
  • Physios & chiros
  • Salons & spas
  • Restaurants & cafés
  • Law firms & accountants

How we manage PPC

How we spend your PPC budget like it’s our own.

The same principles on every account, whatever your trade.

  • Free audit first

    If you already run ads, we start with a free audit of your Google and Meta accounts: wasted spend, missing tracking, and quick wins. Then your 2 free months begin.

  • Tracking before scaling

    Calls, forms and WhatsApp clicks tracked as conversions in Google Ads, Meta and GA4, so every dollar can be traced to an enquiry or cut.

  • Local targeting only

    Your suburbs, cities or zip codes only. Clicks from outside your service area are wasted budget, so we exclude them.

  • One plan across platforms

    Google catches urgent demand, Meta builds more of it and brings visitors back. One specialist runs both, so the offer and message match.

  • Landing pages that convert

    Each ad goes to a page about that service, with tap-to-call and booking above the fold. We can build them if you need them.

  • Weekly optimisation, monthly report

    Search terms, negatives, budgets and ads reviewed every week. A plain-English report every month: calls, enquiries, cost per lead.

Real results

Real PPC results, straight from the ad accounts.

Numbers taken straight from Google Ads accounts we manage, as the dashboard reports them. Client names are withheld; the full screenshots are available on request.

Smiling tradesperson beside a work van holding a phone with an incoming call

111 conversions from a $75.21 spend

Lead generation · High intent · Google Ads · Last 14 days, Sep 2026

111 conversions at a 63% conversion rate

Conv. rate
63.43%
Cost / conv.
$0.68
Spend
$75.21

Nearly two in every three of 175 clicks converted, at $0.68 per conversion.

For a local business: target the “near me, need it now” searches and even a small budget works hard.

Professional at a bright office desk with a laptop showing a rising chart

13.16% of clicks became B2B leads

B2B lead generation · Google Ads · Last 14 days, Sep 2026

13% of clicks turning into B2B leads

Qualified conv.
5
Cost / conv.
$448.71
Spend
$2.24K

A tight, high-value B2B Search campaign with a 4.11% CTR.

For professional services: fewer, better leads beat cheap ones.

Rail of colourful embroidered lehengas in a festive boutique Other industries, same team

10.16x return on ad spend

Ecommerce · Ethnic fashion · Google Ads · Last 14 days, Sep 2026

10.16x return on ad spend for an ethnic fashion brand

Conv. value
$642K
Spend
$63.2K
Purchases
193

Shopping and Performance Max for festive-season lehengas, sarees and gowns, with $63.2K spend returning about $642K in tracked sales across 1.4M impressions.

For a local business: plan for your busy season before it arrives: air-con before summer, heating before winter, salons before party season.

Images are illustrative.

Figures shown in each account’s own currency. Past results don’t guarantee future performance, which is exactly why your first 2 months are free.

Want results like these? Your first 2 months are on us.

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What we do

Our services for local businesses.

Google Ads and Meta Ads are our PPC services. Local SEO and websites make every ad dollar work harder. Together they’re the core of the local business marketing we do for trades and services.

We also offer SEO, lead generation, content marketing and ecommerce marketing.

Senior-led

No juniors. No hand-offs.

You work directly with the senior PPC specialist running your ads.

No account manager sitting between you and your campaigns. No junior learning on your budget.

Our offer

Your first 2 months are on us.

We earn your business before we earn your money.

No setup fees. No audit fees. No management fees. For 2 whole months a senior specialist gets to work on your account, and you don’t pay us a cent. From month 3, you only pay if you think we’re worth it.

What is free and what you pay
CostMonths 1–2From month 3
Setup feeFreeNone
Audit feeFreeNone
Management feeFreeOnly if you think we’re worth it
Ad spendPaid by you, directly to Google or MetaPaid by you, directly to Google or Meta

Your ad budget never passes through us. You pay Google or Meta directly, so you always see where every dollar goes.

The 2 free months cover every service we offer, including Google Ads, Meta Ads, Local SEO and websites. Ad spend is paid directly to Google or Meta. Full terms on request.

How it works

Three simple steps to a busier calendar.

  1. Step 1

    We agree clear goals

    On the first call we set clear goals for your account, in writing, so we both know what a win looks like.

  2. Step 2

    We do the work first. Months 1 and 2 are on us.

    A senior specialist audits, builds or rebuilds your campaigns, tracking, Google profile or website. No setup, audit, management or build fees.

  3. Step 3

    From month 3, you decide

    You review the results against what we agreed. You only pay if you think we’re worth it. No long-term commitment.

Ready when you are. Your first 2 months are completely free.

Claim My 2 Free Months on WhatsApp

FAQ

PPC marketing, answered.

What does a PPC agency do?

A PPC agency plans, builds and manages your pay-per-click advertising, mainly Google Ads and Meta Ads for local businesses: targeting, ads, landing pages, tracking and weekly optimisation. At PPC Fitter a senior PPC specialist does that work directly.

Is PPC worth it for a small local business?

It can be, when it’s targeted to your service area, tracked properly and sent to a page that makes calling easy. That’s why we start with a free audit and give you 2 months of management free: you see the calls and enquiries before you pay us anything.

How much does PPC management cost?

Your first 2 months of PPC management are free: no setup, audit or management fees. From month 3, you only pay if you think we’re worth it. Ad spend is separate and paid directly to Google or Meta.

Should I choose PPC or SEO?

PPC brings calls quickly and stops when you stop paying. Local SEO takes months but keeps producing without a per-click cost. Many local businesses run Google Ads for immediate calls while Local SEO builds underneath.

How fast will I see results?

Google Ads traffic starts as soon as campaigns go live. Reliable performance data usually takes 2–4 weeks, depending on how many calls and leads come in, which is well inside your 2 free months.

Do you charge a percentage of ad spend?

We structure fees so our incentive is account performance, not how much you spend. We’ll walk you through exactly how during onboarding.

Which areas do you work in?

We’re a PPC agency based in Sydney, working with local businesses across Australia, including Melbourne, Brisbane, Perth and Adelaide, and across the United States. Campaigns are targeted to the suburbs, cities or zip codes you service.

Are the first 2 months really free?

Yes. We earn your business before we earn your money: for your first 2 months there are no setup, audit or management fees. That covers every service we offer, including Google Ads, Meta Ads, Local SEO and websites. From month 3, you only pay our fee if you think we’re worth it. The one cost you always cover is your own ad spend, which you pay directly to Google or Meta. Full terms are available on request.

Is ad spend included? Who pays Google and Meta?

Ad spend isn’t part of our fee. You pay it directly to Google or Meta from your own payment method, so it never passes through us and you can always see exactly what was spent.

Who will actually work on my account?

A senior specialist, from the first call onwards. Senior-led. No juniors. No hand-offs. You talk directly to the person running your account.

Your first 2 months are on us

Let’s get your phone ringing.

Tell us what you do and where you work. We’ll look at your Google listing, your ads and your website, agree clear goals with you in writing, and get to work. No setup, audit or management fees for 2 months. From month 3, you only pay if you think we’re worth it.

Claim My 2 Free Months on WhatsApp

WhatsApp us and we’ll reply within 1 hour.

Ad spend is paid directly to Google or Meta. Full terms on request.

Visit us

Senior specialists in Sydney, working with local businesses across Australia and the US.

Sydney, Australia

Suite 2, 377 Kent Street
Sydney NSW 2000
Australia
Get directions →

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No obligation. Ad spend is paid directly to Google or Meta. Full terms on request. See our Privacy Policy.

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