FROM THE FOUNDRY
The Journal: Notes on Getting Trade Businesses More Jobs.
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DIGITAL MARKETING / 9 MIN
Google Ads for Plumbers: The Complete Guide
DIGITAL MARKETING / 8 MIN
What Should a Family Law Firm’s Google Ads Landing Page Include? A Practical Checklist
DIGITAL MARKETING / 9 MIN
Search Campaigns or Performance Max for Lead Generation? A Decision Framework for Local Service Businesses
DIGITAL MARKETING / 8 MIN
Manual CPC or Target CPA? How a Low-Volume Local Service Business Should Choose a Google Ads Bid Strategy
DIGITAL MARKETING / 7 MIN
When Should an Ecommerce Brand Switch From Manual Meta Campaigns to Advantage+ Sales Campaigns?
DIGITAL MARKETING / 7 MIN
How to Structure Performance Max Asset Groups for a Shopify Store With Multiple Product Categories
DIGITAL MARKETING / 4 MIN
Marketing Reporting: The KPIs Worth Showing Executives (and the Ones Wasting Everyone’s Time)
AI PROJECTS / 4 MIN
The AI Vendor Evaluation Checklist: Six Questions Most Businesses Forget to Ask Before Signing
WEBSITE BUILDING / 5 MIN
Website Backups and Disaster Recovery: A Practical Plan for Small Business Sites
DIGITAL MARKETING / 3 MIN
The Content Repurposing System: Turning One Piece of Content Into Two Weeks of Distribution
THE NEXT BUILD STARTS HERE
Let’s forge
what’s next.
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