2 MONTHS FREE. LET US PROVE IT.
Facebook & Instagram Ads That Bring Local Calls and Enquiries.
PPC Fitter runs Meta Ads for local service businesses in the US, UK, Canada, Australia, New Zealand and Ireland. A senior specialist builds Facebook and Instagram campaigns aimed at people in the areas you service, with lead form, WhatsApp and call ads designed to bring in local calls and enquiries and make it easy to get in touch.
Your first 2 months are completely free.
Free ads audit, then 2 months free. No long-term commitment. No upfront management fee.
Senior-led. No juniors. No hand-offs.
Get an instant callback on WhatsApp. Or use the form
Already running Facebook or Instagram ads? We’ll show you where the budget is going and what to fix: a free audit, then 2 months free.
Get My Free Ads AuditWho it’s for
Meta Ads for local trades and home services.
Meta Ads reach people in your service area while they scroll Facebook and Instagram, often before they start searching. That suits jobs people plan, compare and book ahead, as well as offers and seasonal work.
Plumbers
Hot water upgrades, bathroom and kitchen work, and planned maintenance for homeowners in your suburbs.
Electricians
Switchboard upgrades, lighting, EV chargers and safety checks for households and small businesses nearby.
HVAC
Air conditioning installs, servicing and heating, timed around the seasons when locals start thinking about them.
Roofers
Roof restorations, repairs, gutters and inspections, shown with photos of real work in your area.
Landscapers
Garden makeovers, lawn care, paving and outdoor projects for homeowners who are planning ahead.
Cleaners
Regular home cleans, end-of-lease, carpet and commercial cleaning for people within your service area.
Want Google Ads too? See our Google Ads management for local service businesses.
What’s included
What our Meta Ads management includes.
Everything a local service business needs from a Meta Ads specialist, run by the same senior person from the first call onwards.
A free Meta Ads audit
If you already advertise on Facebook or Instagram, we start by showing you what’s working, what isn’t, and where tracking is missing.
Campaign setup
Campaigns, ad sets and ads structured around the jobs you want more of, set up in your own Meta Business account so you keep ownership.
Targeting by service area
Ads shown to people in the suburbs, cities, postcodes or zip codes you actually cover, so you’re not paying to reach people you can’t serve.
Lead form, WhatsApp & call ads
Instant lead forms, click-to-WhatsApp and call ads, chosen to match how your customers prefer to get in touch and how your team handles enquiries.
Creative & ad copy
Images, short videos and ad copy written for your trade and your area. Real photos of your team and your work are used wherever you have them.
Meta Pixel + Conversions API
The Meta Pixel on your website plus the Conversions API sending events server-side, so Meta can learn from real enquiries, not just clicks.
Weekly optimisation
Every week a senior specialist reviews results, adjusts budgets and audiences, refreshes tired creative and tests new ads.
Plain-English reporting
A short monthly report: leads, calls and WhatsApp enquiries, cost per lead, and what we’re changing next. No jargon.
Landing pages when you need them
Lead forms keep people on Facebook or Instagram. When an ad needs a page, we can build a focused landing page for it.
How it works
Three simple steps to more local enquiries.
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Step 1
We agree clear goals
On the first call we look at your services, areas and how you handle enquiries, then set clear goals for your Meta Ads, in writing.
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Step 2
We do the work first. Months 1 and 2 are on us.
A senior specialist sets up tracking, builds your campaigns, audiences and creative, then runs and improves them every week. No setup, audit or management fees.
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Step 3
From month 3, you decide
You review the results against what we agreed. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater. No long-term commitment.
Ready when you are. Your first 2 months are completely free.
Claim My 2 Free Months on WhatsAppSenior-led
No juniors. No hand-offs.
You work directly with the senior specialist running your Meta Ads.
No account manager sitting between you and your campaigns. No junior learning on your budget.
Our offer
Your first 2 months are on us.
We earn your business before we earn your money.
No setup fees. No audit fees. No management fees. For 2 whole months a senior specialist gets to work on your Meta Ads, and you don’t pay us a cent. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater.
| Cost | Months 1–2 | From month 3 |
|---|---|---|
| Setup fee | Free | None |
| Audit fee | Free | None |
| Management fee | Free | 10% of ad spend or US$500/month, whichever is greater |
| Ad spend | Paid by you, directly to Meta | Paid by you, directly to Meta |
Your ad budget never passes through us. You pay Meta directly, so you always see where every dollar goes.
The 2 free months cover every service we offer, including Google Ads, Meta Ads, Local SEO and websites. Ad spend is paid directly to Google or Meta.
Meta Ads + Google Ads
How Meta Ads complement your Google Ads.
Google Ads and Meta Ads reach people at different moments. Google Search shows your ad when someone is already looking for a service, like an emergency plumber or an electrician near them. Meta Ads put your business in front of people in your area while they’re on Facebook and Instagram, before they’ve started searching.
1. Google catches demand. Meta creates it.
For urgent jobs, Google Search usually comes first: the person needs help now and is typing it into Google. For planned work like a roof restoration, a new air conditioner, a garden makeover or regular cleaning, Meta Ads can put your business in front of local homeowners early, so you’re a name they already know when they’re ready.
2. Stay in front of people who’ve shown interest
Many people look at a website and leave without calling. With the Meta Pixel in place, we can show ads to people who visited your site, watched your videos or engaged with your page, reminding them you’re local and easy to contact.
3. One set of tracking, one plain-English report
When we run both, calls, forms and WhatsApp enquiries are tracked across Google and Meta, and you get one report. Budget is moved toward whichever channel is producing the enquiries you want, based on your own numbers.
4. You don’t have to do both
Some businesses only need one. On the first call we’ll tell you straight whether Meta Ads, Google Ads or both make sense for your trade, your area and your budget.
FAQ
Meta Ads for local businesses, answered.
What does a Meta Ads agency do for a local service business?
A Meta Ads agency plans, builds and manages your Facebook and Instagram advertising: setting up tracking, choosing who sees your ads and where, writing the ads and creating the images or videos, and improving the campaigns every week. With us, that work is done by a senior specialist, not a junior.
Do Facebook and Instagram ads work for trades like plumbers and electricians?
They can, especially for planned work, offers and seasonal services: hot water upgrades, switchboards, air conditioning installs, roof restorations, landscaping and regular cleaning. For urgent, need-it-now jobs, Google Search usually comes first, because people search when something breaks. On the first call we’ll tell you honestly whether Meta Ads suit your business.
How much does Meta Ads management cost?
Your first 2 months of Meta Ads management are free: no setup, audit or management fees. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater. There’s no lock-in contract. Ad spend is separate and paid directly to Meta from your own payment method, so it never passes through us.
Should I use lead form ads, WhatsApp ads or call ads?
It depends on how your customers like to get in touch and how your team handles enquiries. Instant lead forms are quick for people to fill in without leaving Facebook or Instagram. WhatsApp ads start a chat you can reply to between jobs. Call ads suit businesses that can answer the phone during business hours. We often test more than one and keep what works for you. If you’re weighing instant forms against sending people to your website, we compare the two in Facebook lead ads vs landing page.
What are the Meta Pixel and Conversions API, and do I need them?
The Meta Pixel is a piece of code on your website that tells Meta when someone takes an action, like submitting a form or tapping to call or WhatsApp. The Conversions API sends those same events from the server side, which helps when browsers or ad blockers stop the Pixel. Together they let Meta optimise for real enquiries. We set both up as part of the service.
Should I run Meta Ads or Google Ads first?
If you need calls for urgent jobs fast, Google Ads usually comes first because it reaches people already searching. Meta Ads are a strong addition for planned work and for staying in front of locals who’ve visited your website. Many local businesses use both. We’ll recommend where to start based on your trade, your area and your budget.
Your first 2 months are on us
Let’s get your phone ringing.
Tell us what you do and where you work. We’ll look at your Facebook and Instagram presence, any ads you’re running and your website, agree clear goals with you in writing, and get to work. No setup, audit or management fees for 2 months. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater.
Claim My 2 Free Months on WhatsApp
WhatsApp us for an instant callback.
Ad spend is paid directly to Google or Meta.
Visit us
Senior specialists in Sydney, working with local businesses across the US, UK, Canada, Australia, New Zealand and Ireland.
Sydney, Australia
Suite 2, 377 Kent StreetSydney NSW 2000
AustraliaGet directions →
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No obligation. Ad spend is paid directly to Google or Meta. See our Privacy Policy.
