2 MONTHS FREE. LET US PROVE IT.
PPC Fitter is a Google Ads agency for local service businesses in the US, UK, Canada, Australia, New Zealand and Ireland: plumbers, electricians, HVAC companies, roofers, landscapers, cleaners and other trades. A senior Google Ads specialist builds and runs Search and call campaigns around the jobs you want more of, so your phone rings with people who need your service today.
Your first 2 months are completely free.
Free ads audit, then 2 months free. No long-term commitment. No upfront management fee.
Senior-led. No juniors. No hand-offs.
Get an instant callback on WhatsApp. Or use the form
Already running Google Ads for your business? We’ll show you exactly where you’re wasting it: a free audit, then 2 months free.
Get My Free Ads AuditWho it’s for
Google Ads works best when customers search because they need help now, or are ready to book a job. That’s most of what a local service business does.
Emergency callouts, hot water, blocked drains and leaks: be there when someone searches “plumber near me”. See Google Ads for plumbers.
Emergency electricians, switchboard upgrades, lighting, EV chargers and safety checks in the suburbs you cover. See Google Ads for electricians.
Air conditioning and heating repairs, installs and servicing, with budgets that follow the seasons. See Google Ads for HVAC.
Roof leaks, repairs, restorations and gutters: the searches that turn into inspections and quotes.
Garden makeovers, lawn care, paving and outdoor projects for homeowners ready to get quotes.
End-of-lease, carpet, regular home and commercial cleaning for people searching in your service area.
Another kind of local business? If customers search for what you do in your area, Google Ads can work for you. Want to reach people before they search? See our Meta Ads management.
What’s included
Everything a local service business needs from a Google Ads specialist, run by the same senior person from the first call onwards.
If you already run Google Ads, we start by showing you where the money goes: search terms you’re paying for, tracking gaps, and campaigns working against each other.
One service per ad group (for example emergency callouts, installs, repairs or quotes), ads that name the service and the area, and the right page behind every ad.
Call assets, a clickable number on every ad and an ad schedule that matches the hours someone can answer the phone. Missed calls are wasted clicks.
Only the suburbs, cities, postcodes or zip codes you service, aimed at people who are in or regularly in your area, not people who once showed interest in it.
We block the searches that never turn into jobs: job seekers, DIY how-tos, courses, wholesale and suppliers, and towns you don’t cover.
Calls from ads, calls from your website, form enquiries and WhatsApp clicks tracked as conversions, so bidding optimises for enquiries instead of clicks.
Real results
Numbers taken straight from Google Ads accounts we manage, as the dashboard reports them. Client names are withheld unless the client has agreed to be named; the full screenshots are available on request.
111 conversions from a $75.21 spend
B2B lead generation · Cybersecurity · Google Ads · Last 14 days, Sep 2026
Nearly two in every three of 175 clicks converted, at $0.68 per conversion.
Why it matters for trades: a B2B result, but the same tight, high-intent structure is what we build for local service accounts.
Other industries, same team10.16x return on ad spend
Ecommerce · Ethnic fashion · Google Ads · Last 14 days, Sep 2026
Shopping and Performance Max for festive-season stock, with $63.2K spend returning about $642K in tracked sales across 1.4M impressions.
For a local service business: the same account discipline applies to your busy season: heating and hot water jobs rise in winter, air conditioning in summer, so budget and bids should move with demand.
Images are illustrative.
Figures shown in each account’s own currency. Past results don’t guarantee future performance, which is exactly why your first 2 months are free. Read the full cybersecurity B2B case study for the exact campaign structure and keywords used.
Want results like these? Your first 2 months are on us.
Claim My 2 Free Months on WhatsAppSenior-led
You work directly with the senior Google Ads specialist running your account.
No account manager sitting between you and your campaigns. No junior learning on your budget.
Our offer
We earn your business before we earn your money.
No setup fees. No audit fees. No management fees. For 2 whole months a senior specialist gets to work on your account, and you don’t pay us a cent. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater.
| Cost | Months 1–2 | From month 3 |
|---|---|---|
| Setup fee | Free | None |
| Audit fee | Free | None |
| Management fee | Free | 10% of ad spend or US$500/month, whichever is greater |
| Ad spend | Paid by you, directly to Google or Meta | Paid by you, directly to Google or Meta |
Your ad budget never passes through us. You pay Google or Meta directly, so you always see where every dollar goes.
The 2 free months cover every service we offer, including Google Ads, Meta Ads, Local SEO and websites. Ad spend is paid directly to Google or Meta. See how the 2 free months work.
How it works
On the first call we set clear goals for your account, in writing, so we both know what a win looks like.
A senior specialist audits, builds or rebuilds your campaigns, tracking, Google profile or website. No setup, audit, management or build fees.
You review the results against what we agreed. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater. No long-term commitment.
Ready when you are. Your first 2 months are completely free.
Claim My 2 Free Months on WhatsAppOur approach
Google Ads puts your business at the top of Google when someone searches for the service you offer. For a local service business that’s powerful, because the person searching usually needs the job done soon. It’s also easy to waste money: the default settings Google suggests are built to spend your budget, not to fill your calendar. Good Google Ads management is mostly about saying no to the wrong clicks, and that’s the judgement you get from an experienced Google Ads specialist rather than a set-and-forget campaign.
The searches worth paying for name a service and a need: “emergency electrician Parramatta”, “aircon repair near me”, “roof leak repair”. Research searches like “how to fix a leaking tap” or “what does an electrician earn” rarely turn into paying customers, so we keep them out with negative keywords and tight match types.
Most local searches happen on a phone, and many people would rather call than fill in a form. We add call assets to your ads, use call-focused ads where they suit, and run ads in the hours your team can actually pick up. If calls go to voicemail after 5pm, we either schedule the ads around that or push those clicks to a booking or WhatsApp option instead.
An ad for “aircon repair” should land on a page about aircon repair, not your homepage. The page needs the service, the area, a tap-to-call button above the fold, and the reasons to trust you (licences, warranties and genuine reviews where you have them). If your current site can’t do that, we build focused landing pages for your ads.
We set up conversion tracking before we scale anything. Calls from ads can be counted only when they last long enough to be a real conversation, website calls and forms are tracked separately, and WhatsApp clicks are recorded too. That’s what lets Smart Bidding work for you: it optimises toward real enquiries, not cheap clicks. If you keep a job list or CRM, we can also feed booked jobs back to Google Ads. Why this matters: last-click attribution can mislead you.
Every week a senior Google Ads expert reviews the search terms you paid for, adds negatives, adjusts bids and budgets toward the services and suburbs producing work, and tests new ads. Every month you get a short report: calls, enquiries, cost per lead, and what we’re changing next.
FAQ
A Google Ads agency plans, builds and manages your campaigns: choosing the searches worth paying for, writing the ads, setting location and schedule targeting, tracking calls and enquiries, and improving the account every week. With us, that work is done by a senior Google Ads specialist, not a junior.
Your first 2 months of Google Ads management are free: no setup, audit or management fees. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater. There’s no long-term commitment. Ad spend is separate and paid directly to Google.
It depends on your trade, your area and what a click costs there. A business in a busy city usually pays more per click than one in a regional town. We’ll give you a realistic number for your market on the first call rather than a generic minimum.
Google Ads traffic starts as soon as campaigns go live. Reliable performance data usually takes 2–4 weeks, depending on how many calls and leads come in, which is well inside your 2 free months.
You can run it yourself, and some business owners do it well. The common problems we see in self-run accounts are broad targeting, no negative keywords, ads that send people to the homepage, and no call tracking. Our free Google Ads audit shows you whether any of those are costing you jobs.
Google Ads (Search) charges per click and gives you control over keywords, ads, landing pages and schedules. Local Services Ads are a separate Google product that charges per lead and shows a Google Verified badge. Local Services Ads are only available in some countries and for some categories (in the US, for example, many home service categories such as plumbers, electricians, HVAC companies and cleaners, in supported areas). Where they’re available for your trade and area, we’ll tell you straight whether they’re worth testing alongside Search; where they’re not, we put the budget into Search and call campaigns, Local SEO and Meta Ads.
They work best together, but if you need calls fast, Google Ads gets you into the results immediately while your Local SEO builds up. If you want the groundwork done first, start with Local SEO. On the free call we’ll tell you which to prioritise based on your current Google Business Profile and website.
You get what people look for in a Google Ads consultant: one senior Google Ads expert who knows your account, answers your messages and makes the changes. Behind that person is our small senior team, so your account never stalls when someone is away. No juniors and no hand-offs.
No. We’re based in Sydney and manage Google Ads for local service businesses across English-speaking markets: the US, UK, Canada, Australia, New Zealand and Ireland. Your campaigns are targeted to the suburbs, cities, postcodes or zip codes you service.
Yes. We earn your business before we earn your money: for your first 2 months there are no setup, audit or management fees. That covers every service we offer, including Google Ads, Meta Ads, Local SEO and websites. From month 3, our management fee is 10% of your monthly ad spend or US$500/month, whichever is greater. The one cost you always cover is your own ad spend, which you pay directly to Google or Meta.
Ad spend isn’t part of our fee. You pay it directly to Google from your own payment method, so it never passes through us and you can always see exactly what was spent.
Yes. Your first 2 months of Google Ads management are free, with no setup, audit or management fees, so you see real calls and enquiries before you pay us anything. Your ad spend is the one cost you cover, and you pay it straight to Google.
No. There’s no lock-in contract and no long-term commitment. After your 2 free months you review the results against the goals we agreed, and from month 3 our fee is 10% of your monthly ad spend or US$500/month, whichever is greater. You can stop at any time.
From month 3, our management fee is 10% of your monthly ad spend or US$500/month, whichever is greater. If you spend US$8,000 a month on Google Ads, our fee is US$800. If you spend US$3,000, it’s US$500. Your ad spend is still paid straight to Google from your own payment method, never through us.
Yes. An ad is only as good as the page it sends people to. We build fast, custom-coded websites and landing pages for local businesses with tap-to-call and booking where people look for them, and you own the site and the code.
Your first 2 months are on us
Tell us what you do and where you work. We’ll look at your Google listing, your ads and your website, agree clear goals with you in writing, and get to work. No setup, audit or management fees for 2 months. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater.
Claim My 2 Free Months on WhatsApp
WhatsApp us for an instant callback.
Ad spend is paid directly to Google or Meta.
Visit us
Senior specialists in Sydney, working with local businesses across the US, UK, Canada, Australia, New Zealand and Ireland.
Sydney, Australia
Suite 2, 377 Kent StreetClaim My 2 Free Months
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