Case Studies: Real Results From Local Business Ad Accounts

Real numbers from Google Ads and Meta Ads accounts we manage, taken straight from the ad platform dashboards. Client names are withheld; full screenshots are available on request. Each case study below covers the starting point, campaign structure, budget and what changed.

Lead Generation

111 Conversions at $0.68 Each: A Local Trade Services Account Rebuild — a Google Ads Search campaign rebuild for a local-service lead-generation account, directly applicable to plumbers, electricians, HVAC companies and roofers. 111 conversions from $75.21 in spend over 14 days.

How we work on local-business accounts

Every account in these case studies is run the way we would run yours: senior-led, with no juniors and no hand-offs. The specialist who plans your campaigns is the one who builds them, checks them and improves them every week.

Audit first. We look at what you have now (ads, tracking, Google Business Profile and website) and find where budget is being wasted.
Clear goals, in writing. Before anything goes live, we agree what a win looks like for your business: calls, quote requests or booked jobs.
A tight structure. One service per ad group, negative keywords built before launch, and landing pages that match what people searched for.
Tracking that counts real enquiries. Calls and form submissions are tracked as separate conversions, so the numbers reflect people who actually got in touch, not just clicks.
Weekly improvements. Search terms, ads, bids and budgets are reviewed every week, and you get a plain-English report.

What we measure

We don’t lead with clicks or impressions. Each case study reports the figures that show whether your ads are paying their way:

Conversions: calls and enquiry forms that meet our tracking rules. For example, a minimum call length, so a wrong number or a voicemail hang-up doesn’t count.
Cost per conversion: total spend divided by conversions. For most local businesses, this is the number that matters.
Conversion rate: the share of clicks that turned into an enquiry. It shows how well the keyword, the ad and the landing page fit together.
Spend and reporting period: so you can see the budget behind every result and how long it took.

How to read our case studies

Every case study follows the same layout, so you can compare like with like:

Client type and location: the kind of business and the area it serves. Names are withheld to protect our clients.
Starting point: how the account was set up before we took over, and what was holding it back.
Campaign structure, keywords and landing pages: exactly what we built, and why.
Tracking setup: what counted as a conversion, so you know the numbers are real enquiries.
Budget and results: the spend, the reporting period and the figures from the dashboard.

Keep in mind that results depend on your trade, your area, your competition and your budget, and past results don’t guarantee future performance for any account. A short reporting period on a modest budget, like the 14 days and $75.21 in our first case study, shows what a well-built structure can do; it isn’t a forecast for your account.

Who these case studies suit

We work with local businesses in Australia and the United States that win work from people nearby: plumbers, electricians, HVAC companies, roofers, landscapers, cleaners and other tradies, contractors and home-service businesses. If a ringing phone is what keeps your business moving, these case studies are written for you. They’re especially useful if you:

run Google Ads or Meta Ads now and can’t tell which clicks turn into jobs;
have tried an agency before and couldn’t see where the money went;
are about to start advertising and want your campaigns set up properly from day one.

Get the same approach on your account, with 2 months free

Your first 2 months are on us: no setup, audit or management fees. Your ad budget is paid directly to Google or Meta, and from month 3 you only pay us if you think we’re worth it.

Claim My 2 Free Months on WhatsApp

Message us on WhatsApp on +61 488 861 150 and we’ll reply within 1 hour, or use the “Get in touch” form on this page.

More case studies are added as campaigns complete their reporting period. For trade-specific detail, see our Google Ads for plumbers page, read about our Google Ads and Meta Ads management.