Electricians get two kinds of searches: urgent ones, like a power outage or a tripping switchboard, and planned jobs like lighting, EV chargers and upgrades. The account treats them differently, because an emergency caller wants to ring now and a quote customer often reads first. This is how we set up and run an electrical account.
1. One job per ad group
Emergency callouts, switchboard upgrades, lighting, EV chargers, safety checks and power points each get their own ad group, with keywords for that job, ads that name it and a landing page about it. You can see which jobs bring in work and move budget toward the ones you want more of.
- emergency electrician near me
- switchboard upgrade
- ev charger installation
- downlight installation
- electrical safety inspection
- electrician apprenticeship
- electrician salary
- how to wire a light switch
- electrical wholesale
2. Only the areas you cover
Ads run in the suburbs, postcodes or zip codes you service, aimed at people who are in or regularly in those areas. Negative keywords go in from day one to block job seekers, DIY how-tos, courses, suppliers and towns you don’t cover.
3. Calls for emergencies, quotes for planned work
Emergency ads lead with call assets and a clickable number and run in the hours someone can answer. Planned jobs send people to a page with the service, the area and a quote form or WhatsApp option, because those customers often compare a few electricians first.
4. Tracking that counts real enquiries
Before we scale anything, we track calls from ads, calls from your website, form enquiries and WhatsApp clicks as conversions. A call from an ad only counts when it lasts long enough to be a real conversation, so bidding works toward enquiries you can turn into jobs.
5. Search ads or Local Services Ads
Search ads charge per click and let you control the keywords, ads, landing pages and schedule. Local Services Ads are a separate Google product that charges per lead and shows a Google Verified badge. They’re only available in some countries and categories (see Google’s list of supported countries and categories). If they’re available for electricians in your area, we’ll tell you whether they’re worth testing alongside Search. If they’re not, the budget goes into Search and call campaigns.
We run every local service account this way. See our Google Ads management page for the full service, or the B2B account rebuild case study for a real account structure.