FOUNDER, PPC FITTER
Prashant Kumar
Founder, PPC Fitter · Ex-Google (2017–2021) · Sydney
Prashant Kumar on LinkedIn → · support@ppcfitter.com · WhatsApp +91 97174 46734 for an instant callback
Short answer: Prashant Kumar is the founder of PPC Fitter, a Google Ads and Meta Ads agency for trades and local service businesses in the US, UK, Canada, Australia, New Zealand and Ireland. He is ex-Google: from 2017 to 2021 he worked on Google Search ads and new product development. He now sets the strategy on every PPC Fitter account himself, from the agency’s Sydney office at Suite 2, 377 Kent Street.
Prashant Kumar · Founder
Last updated: 22 October 2026
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Who is Prashant Kumar?
Key facts, checked 22 October 2026.
| Fact | Detail |
|---|---|
| Role | Founder and senior strategist, PPC Fitter |
| Ex-Google, 2017–2021: worked on Google Search ads and new product development | |
| Works on | Google Ads, Meta Ads, Local SEO and conversion tracking for local service businesses |
| Who he works with | Plumbers, electricians, HVAC companies, roofers and other local service businesses |
| Countries | US, UK, Canada, Australia, New Zealand, Ireland |
| Office | Suite 2, 377 Kent Street, Sydney NSW 2000 |
| linkedin.com/in/googleppcexpert |
What did he do at Google?
Prashant is ex-Google. From September 2017 to July 2021 he worked on Google Search ads and on new product development.
There he saw, from the inside, how small advertisers lose money: broad keywords that pay for job-seekers and DIYers, calls nobody tracks, and campaigns set up once and never touched again.
Why did he start PPC Fitter?
He started PPC Fitter to fix that for the trades. A local service business doesn’t need more clicks; it needs the phone to ring with the right job, in the area it services. So PPC Fitter is small on purpose. Prashant, together with senior strategists Fahim and Andrew, sets strategy on every account personally, and the person you talk to is the person doing the work.
How does he approach a new account?
- Agree the goal in writing. Before any build, the client and PPC Fitter agree what a win looks like, such as calls, booked jobs or cost per lead.
- Fix tracking first. Calls from ads, calls from the website, forms and WhatsApp clicks are tracked as conversions, so bidding optimises for enquiries rather than clicks.
- Build around jobs, not keywords. One service per ad group, with ads that name the service and the area. Negative keywords from day one block job-seekers, DIY searches and towns the business doesn’t cover.
- Be reachable. Call assets and an ad schedule that matches the hours someone can answer the phone.
- Report in plain English. Calls, enquiries and cost per lead, reviewed weekly.
- Earn the fee. The first 2 months of management are free. From month 3 the fee is 10% of ad spend or 500 a month in your local currency, whichever is greater, with no lock-in.
How does he source the numbers in his articles?
Every cost figure on PPC Fitter’s guides links to a named public source: benchmark studies (for example LocaliQ and WordStream), Google’s own help documentation, or published keyword-planner data. Each table states the date the data was collected, the country and the currency. Where no reliable figure exists for a country or city, the article says so rather than estimating. Pages are reviewed and re-dated when sources update.
Articles by Prashant Kumar
FAQ
About Prashant Kumar, answered.
Who founded PPC Fitter?
PPC Fitter was founded by Prashant Kumar, who worked at Google from 2017 to 2021. He is based in Sydney and sets the strategy on every account personally.
Did Prashant Kumar work at Google?
Yes. Prashant is ex-Google. From 2017 to 2021 he worked on Google Search ads and new product development. His dates are listed on his LinkedIn profile.
What does Prashant Kumar do at PPC Fitter?
He is the founder and a senior strategist. He sets the strategy on Google Ads, Meta Ads and Local SEO accounts for trades and local service businesses in the US, UK, Canada, Australia, New Zealand and Ireland.
Will I deal with Prashant directly?
Prashant, Fahim and Andrew set strategy on every account personally. There are no juniors and no hand-offs, so the senior specialist who plans your account is the one who runs it.
How do I contact Prashant Kumar?
WhatsApp +91 97174 46734, email support@ppcfitter.com, or connect on LinkedIn at linkedin.com/in/googleppcexpert.
Where is PPC Fitter based?
PPC Fitter’s office is at Suite 2, 377 Kent Street, Sydney NSW 2000, Australia. It works with businesses in six countries: the US, UK, Canada, Australia, New Zealand and Ireland.
Your first 2 months are on us
Let’s get your phone ringing.
Tell us what you do and where you work. We’ll look at your Google listing, your ads and your website, agree clear goals with you in writing, and get to work. No setup, audit or management fees for 2 months. From month 3, our fee is 10% of your monthly ad spend or 500 a month in your local currency, whichever is greater.
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Senior specialists in Sydney, working with local businesses across the US, UK, Canada, Australia, New Zealand and Ireland.
Sydney, Australia
Suite 2, 377 Kent StreetSydney NSW 2000
Australia
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