Angela da Silva: Early Google Ads Results for an Australian Holistic Therapist
Angela da Silva is an Australian holistic counsellor and Reiki therapist who works online and in person. Her Google Ads account is in its early stage: so far it has brought 1,461 visitors at A$1.15 a click, a 2.4% click-through rate, and its first 5 conversions.
Early results. This account is at an early stage. The figures below are everything recorded so far, shared as an honest early snapshot rather than a finished result.
ROAS isn’t shown because conversion values weren’t tracked.
The story in three parts
The challenge
General context for this type of business, not a description of what happened in the account.
- Small, personal businesses: a solo practitioner needs a steady trickle of the right clients, not mass traffic.
- Careful wording: Google Ads and Australian advertising rules restrict health claims, so ads must describe services without promising outcomes.
- Trust before booking: people choosing a therapist want to know who they’ll be working with.
What we did
Prashant Kumar, PPC Fitter’s founder (ex-Google, 2017–2021), managed Angela da Silva’s Google Ads account. In its early stage, the account has brought 1,461 visitors to her Reiki and counselling pages at A$1.15 a click, and its first 5 conversions.
What the numbers mean
So far, A$1,686.58 has bought 1,461 clicks at A$1.15 and 5 conversions at A$337.32 each. Clicks are affordable and the 2.4% CTR shows the ads are relevant; turning more of those visitors into bookings is the next step. These are early numbers, not a finished result.
1,461 clicks at A$1.15 each and 5 conversions so far, from A$1,686.58 of spend
Full numbers
The results (AUD, all time)
| Clicks | 1,461 |
|---|---|
| Impressions | 60,786 |
| CTR | 2.4% |
| Avg. CPC | A$1.15 |
| Cost | A$1,686.58 |
| Conversions | 5 |
| Conversion rate | 0.34% |
| Cost / conversion | A$337.32 |
| Conv. value / conversion | 0 |
| Conv. value / cost (ROAS) | 0 |
At a glance
| Client | Angela da Silva Holistic Therapist (angeladasilva.com.au; account label “Aus-Holistic-Angela”) |
|---|---|
| Industry | Wellness: holistic counselling and Reiki (online and in person) |
| Location / market | Australia; sessions online or in person |
| Website | angeladasilva.com.au (ads pointed to angeladasilva.com.au/reiki) |
| Platform | Google Ads |
| Currency | AUD (A$), the account’s own currency |
| Period | All time, per the Google Ads export |
| Key result | 1,461 clicks at A$1.15 each and 5 conversions so far, from A$1,686.58 of spend |
Computed from the figures above
| Computed figure | Value | What it means |
|---|---|---|
| Clicks per conversion | ≈ 292.2 | Clicks needed, on average, for one conversion |
| Impressions per conversion | ≈ 12,157 | Ad views needed, on average, for one conversion |
| Cost per 1,000 impressions | ≈ A$27.75 | The price of showing the ads 1,000 times |
About Angela da Silva Holistic Therapist
Angela da Silva offers holistic counselling and Reiki, online or in person. Her counselling is described as IFS-informed, trauma-informed and somatic, with Reiki offered as an optional complementary support for relaxation and nervous-system regulation.
- Services: holistic counselling sessions and Reiki sessions.
- Sales funnel: sessions are booked in advance, with 24 hours’ notice for cancellations. Enquiries by phone or email via the contact page.
Sources:
Key takeaways
- For solo practitioners, a few right-fit bookings matter more than traffic volume.
- Keep ad wording factual, with no health outcome claims.
- Make booking easy: show availability, pricing and who you are on the landing page.
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