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Google Ads for Plumbers, Built Around the Jobs You Want.

PPC Fitter is a Google Ads agency for plumbing businesses in the US, UK, Canada, Australia, New Zealand and Ireland, based in Sydney. A senior Google Ads specialist builds and runs your Search and call campaigns, with a separate ad group for each job you want more of: emergency callouts, hot water, blocked drains and leaks. Your first 2 months are free, with no setup, audit or management fees.

Your first 2 months are completely free.

Free ads audit, then 2 months free. No long-term commitment. No upfront management fee.

Senior-led. No juniors. No hand-offs.

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Already running Google Ads for your plumbing business? We’ll show you exactly where you’re wasting it: a free audit, then 2 months free.

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Jobs we build campaigns around

The plumbing jobs your customers search for.

Someone with a burst pipe searches differently from someone pricing a new hot water system, so each job gets its own ad group, its own ads and the right page behind them.

  • Emergency callouts

    Searches like “emergency plumber near me” and “burst pipe plumber” come from people who need help today. These get call-first ads that run only in the hours you can answer the phone.

  • Hot water

    “Hot water not working” and “hot water system replacement” are often bigger jobs. Repairs and replacements sit in separate ad groups so the ad matches what was searched.

  • Blocked drains

    “Blocked drain plumber” and “blocked toilet” searches get ads that name the job and the suburb, and land on a page about drains instead of your homepage.

  • Leaks and burst pipes

    “Leaking pipe repair” and “water leak detection” are worth paying for. DIY searches like “how to fix a leaking tap” are blocked with negative keywords.

What’s included

What our Google Ads management includes.

Everything a plumbing business needs from a Google Ads specialist, run by the same senior person from the first call onwards.

  • A free Google Ads audit

    If you already run Google Ads, we start by showing you where the money goes: search terms you’re paying for, tracking gaps, and campaigns working against each other.

  • Search campaigns built around jobs

    One service per ad group (for example emergency callouts, installs, repairs or quotes), ads that name the service and the area, and the right page behind every ad.

  • A call-first setup

    Call assets, a clickable number on every ad and an ad schedule that matches the hours someone can answer the phone. Missed calls are wasted clicks.

  • Tight local targeting

    Only the suburbs, cities, postcodes or zip codes you service, aimed at people who are in or regularly in your area, not people who once showed interest in it.

  • Negative keywords from day one

    We block the searches that never turn into jobs: job seekers, DIY how-tos, courses, wholesale and suppliers, and towns you don’t cover.

  • Conversion tracking you can trust

    Calls from ads, calls from your website, form enquiries and WhatsApp clicks tracked as conversions, so bidding optimises for enquiries instead of clicks.

Real results

Real Google Ads results, straight from the ad accounts.

Numbers taken straight from Google Ads accounts we manage, as the dashboard reports them. Client names are withheld unless the client has agreed to be named; the full screenshots are available on request.

Illustrative image, not the client

111 conversions from a $75.21 spend

B2B lead generation · Cybersecurity · Google Ads · Last 14 days, Sep 2026

111 conversions at a 63% conversion rate

Conv. rate
63.43%
Cost / conv.
$0.68
Spend
$75.21

Nearly two in every three of 175 clicks converted, at $0.68 per conversion.

Why it matters for trades: a B2B result, but the same tight, high-intent structure is what we build for local service accounts.

Rail of colourful embroidered lehengas in a festive boutique Other industries, same team

10.16x return on ad spend

Ecommerce · Ethnic fashion · Google Ads · Last 14 days, Sep 2026

10.16x return on ad spend for an ethnic fashion brand

Conv. value
$642K
Spend
$63.2K
Purchases
193

Shopping and Performance Max for festive-season stock, with $63.2K spend returning about $642K in tracked sales across 1.4M impressions.

For a local service business: the same account discipline applies to your busy season: heating and hot water jobs rise in winter, air conditioning in summer, so budget and bids should move with demand.

Images are illustrative.

Figures shown in each account’s own currency. Past results don’t guarantee future performance, which is exactly why your first 2 months are free. Read the full cybersecurity B2B case study for the exact campaign structure and keywords used.

Want results like these? Your first 2 months are on us.

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Senior-led

No juniors. No hand-offs.

You work directly with the senior Google Ads specialist running your account.

No account manager sitting between you and your campaigns. No junior learning on your budget.

Our offer

Your first 2 months are on us.

We earn your business before we earn your money.

No setup fees. No audit fees. No management fees. For 2 whole months a senior specialist gets to work on your account, and you don’t pay us a cent. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater.

What is free and what you pay
CostMonths 1 and 2From month 3
Setup feeFreeNone
Audit feeFreeNone
Management feeFree10% of ad spend or US$500/month, whichever is greater
Ad spendPaid by you, directly to Google or MetaPaid by you, directly to Google or Meta

Your ad budget never passes through us. You pay Google or Meta directly, so you always see where every dollar goes.

The 2 free months cover every service we offer, including Google Ads, Meta Ads, Local SEO and websites. Ad spend is paid directly to Google or Meta. See how the 2 free months work.

How it works

Three simple steps to a busier calendar.

  1. Step 1

    We agree clear goals

    On the first call we set clear goals for your account, in writing, so we both know what a win looks like.

  2. Step 2

    We do the work first. Months 1 and 2 are on us.

    A senior specialist audits, builds or rebuilds your campaigns, tracking, Google profile or website. No setup, audit, management or build fees.

  3. Step 3

    From month 3, you decide

    You review the results against what we agreed. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater. No long-term commitment.

Ready when you are. Your first 2 months are completely free.

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Our approach

How we run Google Ads for plumbers.

Plumbing searches are often urgent. Someone with a burst pipe or no hot water wants a plumber now, which makes Google Ads a good fit and makes wasted clicks expensive. This is how we set up and run a plumbing account. For the full step-by-step version, read our Google Ads for plumbers guide.

1. One job per ad group

We build the account around the jobs you want more of. Emergency callouts, hot water, blocked drains and leak repairs each get their own ad group, with keywords for that job, ads that name it and a landing page about it. The ad stays close to the search, and you can see which jobs bring in work.

  • emergency plumber near me
  • blocked drain plumber
  • hot water repair
  • burst pipe plumber
  • leak detection
  • plumber jobs
  • plumbing apprenticeship
  • how to unblock a drain
  • plumbing supplies

2. Only the areas you cover

Ads run in the suburbs, postcodes or zip codes you service, aimed at people who are in or regularly in those areas. Negative keywords go in from day one to block job seekers, DIY how-tos, courses, suppliers and towns you don’t cover.

3. Calls first

Most people with a plumbing problem would rather call than fill in a form. We add call assets and a clickable number to your ads and match the ad schedule to the hours someone can answer. If after-hours calls go to voicemail, we either pause the ads for those hours or send the clicks to a booking or WhatsApp option.

4. Tracking that counts real enquiries

Before we scale anything, we track calls from ads, calls from your website, form enquiries and WhatsApp clicks as conversions. A call from an ad only counts when it lasts long enough to be a real conversation, so bidding works toward enquiries you can turn into jobs.

5. Search ads or Local Services Ads

Search ads charge per click and let you control the keywords, ads, landing pages and schedule. Local Services Ads are a separate Google product that charges per lead and shows a Google Verified badge. They’re only available in some countries and categories (see Google’s list of supported countries and categories). If they’re available for plumbers in your area, we’ll tell you whether they’re worth testing alongside Search. If they’re not, the budget goes into Search and call campaigns.

We run every local service account this way. See our Google Ads management page for the full service, or the B2B account rebuild case study for a real account structure.

FAQ

Google Ads for plumbers, answered.

Who can manage Google Ads for my plumbing business?

PPC Fitter manages Google Ads for plumbers in the US, UK, Canada, Australia, New Zealand and Ireland. A senior Google Ads specialist builds and runs your Search and call campaigns, with no juniors and no hand-offs. We’re based in Sydney and target your ads to the suburbs, postcodes or zip codes you service.

How much does Google Ads management for plumbers cost?

Your first 2 months are free, with no setup, audit or management fees. From month 3, our management fee is 10% of your monthly ad spend or US$500/month, whichever is greater. Ad spend is separate and you pay it directly to Google.

Is there a lock-in contract?

No. There’s no lock-in contract and no long-term commitment. After your 2 free months you look at the calls and jobs the ads brought in against the goals we agreed. From month 3 our fee is 10% of your monthly ad spend or US$500/month, whichever is greater.

How much should a plumber spend on Google Ads?

It depends on your area and how many other plumbers bid on the same searches. A plumber in a busy city usually pays more per click than one in a regional town. We’ll give you a realistic number for your market on the first call.

How fast will Google Ads bring in plumbing jobs?

Ads start showing as soon as the campaigns go live. Reliable performance data usually takes 2 to 4 weeks, depending on how many calls and enquiries come in, which is well inside your 2 free months.

Should a plumber use Search ads or Local Services Ads?

Search ads charge per click and give you control over keywords, ads, landing pages and schedules. Local Services Ads charge per lead and are only available in some countries and categories. Where they’re available for plumbers in your area, we’ll tell you whether they’re worth testing alongside Search; where they’re not, the budget goes into Search and call campaigns.

Which plumbing jobs should my Google Ads target?

Start with the jobs you want more of, such as emergency callouts, hot water, blocked drains and leaks. Each one gets its own ad group, ads that name the job and the area, and a page about that job. Searches that rarely turn into work, like DIY how-tos and people looking for plumbing jobs, are blocked with negative keywords from day one.

Your first 2 months are on us

Let’s get your phone ringing.

Tell us what you do and where you work. We’ll look at your Google listing, your ads and your website, agree clear goals with you in writing, and get to work. No setup, audit or management fees for 2 months. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater.

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Ad spend is paid directly to Google or Meta.

Visit us

Senior specialists in Sydney, working with local businesses across the US, UK, Canada, Australia, New Zealand and Ireland.

Sydney, Australia

Suite 2, 377 Kent Street
Sydney NSW 2000
Australia
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