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PPC Fitter pricing: what you pay, and when
Short answer: Your first 2 months of management with PPC Fitter are free, with no setup, audit or management fees. From month 3 the fee is 10% of your monthly ad spend or US$500 a month, whichever is greater. If you run Google Ads and Meta Ads together, the fee is worked out on your combined spend. There is no lock-in, you can stop any time, and you pay your ad spend directly to Google or Meta, so it never goes through us.
Prashant Kumar · Founder · Ex-Google (2017–2021)
Last updated: 22 October 2026
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What does PPC Fitter cost, month by month?
Fee table, correct as of 22 October 2026.
| Cost | Months 1–2 | From month 3 |
|---|---|---|
| Setup fee | Free | None |
| Audit fee | Free | None |
| Management fee | Free | 10% of monthly ad spend (Google + Meta combined) or US$500/month, whichever is greater |
| Tools (e.g. call tracking) | Included | Included. Nothing extra passed on |
| Currency and tax | Invoiced in US$ | Invoiced in US$, no GST or VAT added |
| Ad spend | Paid by you, directly to Google or Meta | Paid by you, directly to Google or Meta |
| Contract | None | None. No lock-in, stop any time |
This page covers ads management: Google Ads and Meta Ads.
How much is the fee at different ad spends?
From month 3, you pay whichever is greater: 10% of what you spend on ads that month, or US$500. In practice the US$500 minimum applies until your spend reaches US$5,000 a month. Above that, the fee is a flat 10%.
Worked examples, calculated 22 October 2026. Fees are in US dollars.
| Monthly ad spend (US$) | 10% of spend | Your fee from month 3 | Fee as a share of spend |
|---|---|---|---|
| 1,000 | 100 | US$500 (minimum applies) | 50% |
| 2,500 | 250 | US$500 (minimum applies) | 20% |
| 3,000 | 300 | US$500 (minimum applies) | 16.7% |
| 5,000 | 500 | US$500 (break-even point) | 10% |
| 8,000 | 800 | US$800 | 10% |
| 15,000 | 1,500 | US$1,500 | 10% |
| 30,000 | 3,000 | US$3,000 | 10% |
To be clear about small budgets: at US$1,000–2,500 a month, the US$500 minimum is a large share of spend, and some flat-fee agencies publish cheaper entry tiers. See how agency fees compare.
What if I run both Google Ads and Meta Ads?
The fee is worked out on your combined spend across both platforms, not per platform: 10% of your total Google and Meta ad spend, or US$500 a month, whichever is greater. For example, US$4,000 on Google plus US$2,000 on Meta is US$6,000 combined, so the fee is US$600, not two separate US$500 minimums.
What does a first year cost?
Example: US$3,000 a month on Google Ads for 12 months, starting in month 1.
| Item | Months 1–2 | Months 3–12 | 12-month total |
|---|---|---|---|
| Ad spend (paid to Google) | US$6,000 | US$30,000 | US$36,000 |
| PPC Fitter management fee | US$0 | 10 × US$500 = US$5,000 | US$5,000 |
| Setup and audit fees | US$0 | US$0 | US$0 |
The same sum at US$8,000 a month gives US$96,000 of ad spend and 10 × US$800 = US$8,000 in management fees.
What’s included in the management fee?
These are the same services we list on the Google Ads page and the About page:
- A free audit of what you run now: ads, tracking, Google Business Profile and website. If you already run Google Ads, we show you where the money goes, including search terms you’re paying for, tracking gaps and campaigns working against each other.
- Goals agreed in writing on the first call, so we both know what a win looks like.
- Campaigns built around jobs. One service per ad group (for example emergency callouts, installs, repairs or quotes), with ads that name the service and the area.
- A call-first setup. Call assets, a clickable number on every ad, and an ad schedule that matches the hours someone can answer the phone.
- Tight local targeting. Only the suburbs, cities, postcodes or zip codes you service.
- Negative keywords from day one. Job seekers, DIY how-tos, courses, suppliers and towns you don’t cover are blocked.
- Conversion tracking. Calls from ads, calls from your website, form enquiries and WhatsApp clicks are tracked as conversions.
- Weekly improvements and a plain-English report showing calls, enquiries and cost per lead.
- A senior specialist on your account. No juniors and no hand-offs. Prashant, Fahim and Andrew set strategy on every account personally.
What isn’t included?
- Ad spend. You pay it to Google or Meta from your own payment method, so it never passes through us and you can always see exactly what was spent.
Tools are not an extra. The management fee covers all the tools we use on your account, such as call tracking. Nothing extra is passed on to you.
Is there a lock-in contract?
No. There’s no lock-in contract and no long-term commitment. After your 2 free months you review the results against the goals we agreed, and you decide whether to continue. There’s no lock-in, so you can stop any time you want.
Do you charge in Australian dollars, pounds, euros or other currencies?
We work with businesses in the US, UK, Canada, Australia, New Zealand and Ireland. Every client is invoiced in US dollars, wherever they are based, and no GST or VAT is added to our invoices.
Why are the first 2 months free?
We’d rather earn your business before we earn your money. Two months is usually long enough to build or rebuild your campaigns and tracking and to collect real call and enquiry data, which you can judge before you pay us anything. Past results don’t guarantee future performance. That’s exactly why the first 2 months are free. If you’re weighing up offers, see how free trials compare.
FAQ
PPC Fitter pricing, answered.
How much does PPC Fitter charge after the 2 free months?
From month 3, the management fee is 10% of your monthly ad spend or US$500 a month, whichever is greater. If you spend US$8,000 a month, the fee is US$800. If you spend US$3,000, it’s US$500.
Are the first 2 months really free?
Yes. For your first 2 months there are no setup, audit or management fees, on Google Ads and Meta Ads management. The one cost you always cover is your own ad spend, which you pay directly to Google or Meta.
Is ad spend included in the fee?
No. Ad spend is separate and you pay it straight to Google or Meta from your own card, so you always see exactly what was spent. Our fee covers the management work.
Is there a lock-in contract?
No. There’s no lock-in contract and no long-term commitment. After your 2 free months you review the results against the goals we agreed, and you can stop any time you want.
At what ad spend does the fee become 10%?
At US$5,000 a month. Below that, the US$500 minimum applies. From US$5,000 upwards, the fee is 10% of spend.
Are there setup or audit fees?
No. There are no setup or audit fees, in the first 2 months or after them.
Do I pay the fee separately for Google Ads and Meta Ads?
No. If you run both, the fee is 10% of your combined Google and Meta ad spend, or US$500 a month, whichever is greater.
What currency do you invoice in, and is GST or VAT added?
Every client is invoiced in US dollars, in all six countries we work in. No GST or VAT is added.
Are tools like call tracking extra?
No. The management fee covers all the tools we use on your account, including call tracking. Nothing extra is passed on.
Who works on my account?
A senior specialist. Prashant Kumar, who worked at Google from 2017 to 2021, sets strategy on every account personally, together with senior strategists Fahim and Andrew. No juniors and no hand-offs.
See also
Your first 2 months are on us
Let’s get your phone ringing.
Tell us what you do and where you work. We’ll look at your Google listing, your ads and your website, agree clear goals with you in writing, and get to work. No setup, audit or management fees for 2 months. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater.
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