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Short answer: In the US, the median electrician Google Ads campaign paid US$12.18 per click and US$93.69 per lead, according to LocaliQ’s study of 3,211 home-services campaigns (April 2024–March 2025). Keyword Planner estimates for the exact keyword “electrician” are higher, at a US$18.35 median across 48 US markets and US$25.79 for “electrician near me”. Across all six countries, the median electrician click in October 2026 was US$22.53 in the US, US$17.29 in Australia, US$7.85 in Canada, US$6.90 in the UK, US$6.10 in New Zealand and US$4.42 in Ireland (all converted to US$ by the source). Outside the US, nobody we found publishes a neutral cost per lead for electricians.
What does an electrician click cost in each country?
Summary table. Median click price across each country’s electrician searches, October 2026, converted to US$ by the source at the US Federal Reserve’s September 2026 average rate, so the countries can be compared. Each country uses its own keyword set. Source: Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland.
| Country | Median electrician click (US$) | Cities in the data | Data pulled |
|---|---|---|---|
| United States | US$22.53 | 50 | Oct 2026 |
| Australia | US$17.29 | 25 | Oct 2026 |
| Canada | US$7.85 | 13 | Oct 2026 |
| United Kingdom | US$6.90 | 25 | Oct 2026 |
| New Zealand | US$6.10 | 6 | Oct 2026 |
| Ireland | US$4.42 | 5 | Oct 2026 |
Why is the US figure different from LocaliQ’s US$12.18? LocaliQ reports what real campaigns actually paid, across every keyword in the account, including cheap long-tail searches. The table above, and the 48-market figures below, are Google Keyword Planner estimates for the main electrician searches. Treat Keyword Planner numbers as the price of the most contested searches, and LocaliQ’s figure as a typical blended account.
What does an electrician click cost in US cities?
Keyword Planner estimate for “electrician” and “electrician near me”, by Google ad market (DMA). Data September 2025–August 2026, pulled 11 October 2026. US$. Source: Pinnacle Technologies – AI Marketing & SEO, “What a home-service click really costs in 2026”, licensed under CC BY 4.0.
| Market | “electrician” | “electrician near me” |
|---|---|---|
| New York | $11.37 | $18.01 |
| Los Angeles | $14.35 | $17.27 |
| Chicago | $16.34 | $20.15 |
| Dallas-Fort Worth | $27.45 | $32.18 |
| Houston | $29.09 | $29.32 |
| Atlanta | $19.88 | $27.22 |
| Washington DC | $20.83 | $28.42 |
| Phoenix | $20.22 | $28.10 |
| Tampa | $30.38 | $45.79 |
| Denver | $27.25 | $38.31 |
| Seattle | $21.45 | $32.43 |
| Minneapolis | $25.77 | $30.59 |
| Pittsburgh | $8.93 | $12.68 |
| Median, 48 markets | $18.35 | $25.79 |
| US national (Google) | $18.00 | n/a |
Source: Pinnacle Technologies – AI Marketing & SEO, “What a home-service click really costs in 2026”, licensed under CC BY 4.0. Selected markets shown.
Tampa has the most expensive “electrician” click of the 48 markets and Pittsburgh the cheapest. “Electrician” is searched about 368,000 times a month in the US, and so is “electrician near me”. Adding “near me” raised the median click price by 41%, the second-biggest jump of the 13 trades in the study.
What does an electrician click cost in Australian, UK, Canadian, New Zealand and Irish cities?
Median click price across electrician searches in each city, October 2026, in local currency (UK, Canadian, New Zealand and Irish figures converted from US$ by the source). Source: Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland.
| Country | City | Median click | Searches a month |
|---|---|---|---|
| Australia | Sydney | A$35.02 | 17,417 |
| Australia | Melbourne | A$26.99 | 16,460 |
| Australia | Brisbane | A$36.44 | 10,265 |
| Australia | Perth | A$55.88 | 7,308 |
| Australia | Adelaide | A$33.70 | 4,387 |
| United Kingdom | London | £8.34 | 17,522 |
| United Kingdom | Birmingham | £5.15 | 2,919 |
| United Kingdom | Manchester | £4.77 | 2,141 |
| United Kingdom | Leeds | £4.88 | 1,235 |
| United Kingdom | Glasgow | £3.73 | 1,522 |
| Canada | Toronto | CA$8.68 | 6,641 |
| Canada | Vancouver | CA$10.24 | 2,063 |
| Canada | Calgary | CA$12.42 | 2,693 |
| Canada | Ottawa | CA$9.19 | 2,249 |
| New Zealand | Auckland | NZ$16.89 | 3,512 |
| New Zealand | Wellington | NZ$13.86 | 489 |
| New Zealand | Christchurch | NZ$9.65 | 1,268 |
| Ireland | Dublin | €3.84 | 4,348 |
| Ireland | Cork | €4.61 | 591 |
Source: Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland. Selected cities shown.
Perth is the dearest of 25 Australian cities for electrician clicks, and Melbourne is the cheapest of the five biggest. In the UK, London has by far the most searches, but the dearest of 25 UK cities in the data is Nottingham, at £11.98.
For a local application of the city data, see the Melbourne electrical campaign plan, including the distinction between urgent faults and quoted upgrades.
How much does an electrician lead cost on Google Ads?
Cost per lead (CPL) is only published by a few neutral sources, and almost all of them cover the US.
Cost per lead for electricians. Medians unless stated.
| Measure | Cost per lead | Sample and period | Source |
|---|---|---|---|
| Electricians, Google Search campaigns (US) | US$93.69 | 3,211 home-services campaigns, Apr 2024–Mar 2025 | LocaliQ |
| All home services, Google Search (US) | US$90.92 | Same study | LocaliQ |
| Electrical, Google Local Services Ads (US) | US$49.02 per unique lead | 21 electrical accounts in a 1,011-contractor sample, May 2026 | The Data-Driven Trades |
| Electrical, Google Search (Canada) | CA$155 | A Canadian agency’s compilation of four published figures (range CA$64–219), Oct 2026 | Canadian agency data |
LocaliQ also reports a 9.08% conversion rate and a 5.15% click-through rate for electrician campaigns. That conversion rate is higher than LocaliQ’s figures for plumbing (7.63%), HVAC, roofing or landscaping, which is why electricians pay less per lead than plumbers in this study even though their clicks cost more. The Local Services Ads figure rests on only 21 accounts, so the source itself calls it directional. In the same sample, 34% of electrical LSA leads booked a job.
The Canadian figure is a compilation: most of the studies behind it are US studies converted to Canadian dollars. For Australia, the UK, New Zealand and Ireland we couldn’t find a neutral, published cost-per-lead figure for electricians. Figures quoted for those countries are usually one agency’s estimate, or a model that divides a click price by an assumed conversion rate.
Considering a lead marketplace instead? See is hipages worth it? for a comparison with Google Ads and local SEO.
Are Local Services Ads cheaper for electricians?
Usually per lead, where they’re available. Local Services Ads charge per lead rather than per click, and run in the US, Canada, the UK and Ireland but not in Australia or New Zealand. We compare the two in Local Services Ads vs Search Ads for electricians.
How do I estimate my own monthly cost?
Work backwards from the leads you want:
- If you have a cost per lead (US): monthly ad spend = leads wanted × cost per lead. At LocaliQ’s US median of US$93.69, 20 leads a month needs about US$1,874 of ad spend.
- If you only have a click price (everywhere else): monthly ad spend = leads wanted ÷ conversion rate × cost per click. As an illustration only: at LocaliQ’s US conversion rate of 9.08% (no other country publishes one), 20 leads needs about 220 clicks. At Sydney’s Keyword Planner median of A$35.02, that’s about A$7,700. Because Keyword Planner prices the most contested searches, treat that as a ceiling, not a forecast.
- Set the daily budget at the monthly figure ÷ 30.4. Google can spend up to twice the daily budget on a busy day, but won’t charge more than 30.4 times it in a month (Google Ads Help).
The full calculator tables, by trade and city, are in how much should a plumber or trades business spend on Google Ads. Management is on top of ad spend. With PPC Fitter it’s first 2 months free, then 10% of combined Google + Meta ad spend or US$500/month, whichever is greater, with no lock-in and tools included (pricing).
How can an electrician pay less per lead?
- Split emergency, EV charger, switchboard and rewiring work into separate campaigns, each with its own budget.
- Add negative keywords for jobs, courses, DIY and parts from day one. Our negative keyword list for trades has an electrician section.
- Target only the suburbs or zip codes you serve, and choose Google’s “Presence” location option.
- Track calls and forms as conversions, so Google optimises for leads, not clicks.
- Compare Local Services Ads where they’re offered.
Frequently asked questions
How much does a Google Ads click cost for an electrician in the US?
LocaliQ’s median for electrician campaigns is US$12.18 per click (April 2024–March 2025). Keyword Planner estimates for the exact keyword “electrician” have a median of US$18.35 across 48 US markets, and “electrician near me” is US$25.79 (Pinnacle Technologies’ 48-market study, CC BY 4.0, data to August 2026).
What is the average cost per lead for electricians on Google Ads?
In the US, LocaliQ’s median is US$93.69 per lead for electrician Search campaigns. Electrical Local Services Ads leads cost US$49.02 in May 2026 (The Data-Driven Trades, 21 accounts). We couldn’t find a neutral published figure for Australia, the UK, New Zealand or Ireland.
How much does Google Ads cost for electricians in Sydney and Melbourne?
Published Keyword Planner data from October 2026 puts the median electrician click at A$35.02 in Sydney and A$26.99 in Melbourne. Brisbane is A$36.44, Adelaide A$33.70 and Perth A$55.88 (Sixty Steps analysis of Google Ads data).
How much does Google Ads cost for electricians in the UK?
Published Keyword Planner data from October 2026 puts the median electrician click at £8.34 in London, £5.15 in Birmingham and £4.77 in Manchester. The UK median converts to about US$6.90, roughly a third of the US figure.
Is Google Ads cheaper for electricians in Canada, New Zealand and Ireland?
Clicks are cheaper. October 2026 medians were CA$8.68 in Toronto, NZ$16.89 in Auckland and €3.84 in Dublin. In US$ terms the country medians were US$7.85 for Canada, US$6.10 for New Zealand and US$4.42 for Ireland, against US$22.53 for the US.
Why does “electrician near me” cost more than “electrician”?
Someone typing “near me” usually wants a local electrician today, so more businesses bid for it. In the 48-market US study, adding “near me” raised the median electrician click by 41%, from US$18.35 to US$25.79.
How much should an electrician spend on Google Ads per month?
Multiply the leads you want by your cost per lead. At LocaliQ’s US median of US$93.69, 20 leads a month needs about US$1,874 of ad spend. Outside the US, work from click prices and your own conversion rate.
Sources (all checked 2 November 2026)
- LocaliQ, Home Services Search Advertising Benchmarks (3,211 US campaigns, Apr 2024–Mar 2025, medians, US$)
- Pinnacle Technologies – AI Marketing & SEO, “What a home-service click really costs in 2026”, licensed under CC BY 4.0 (48 US markets, Keyword Planner via DataForSEO, Sep 2025–Aug 2026, pulled 11 Oct 2026)
- Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland (retrieved 12–13 Oct 2026; prices converted at the Federal Reserve H.10 September 2026 average)
- The Data-Driven Trades, Google Local Service Ad benchmarks: May 2026 (1,011 contractors)
- Google Ads Help, About overdelivery and your average daily budget
- Google Local Services Ads Help, Getting started with Local Services Ads
- Other published agency data (named source withheld): a Canadian agency’s compilation of published contractor cost-per-lead figures, in CA$ (updated 4 Oct 2026).
Related: Google Ads for electricians · Local Services Ads vs Search Ads · Google Ads cost for plumbers · How much to spend on Google Ads · Negative keywords for trades · Pricing
