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Short answer: In the US, the median landscaping Google Ads campaign paid US$8.76 per click and US$117.92 per lead, according to LocaliQ’s study of 3,211 home-services campaigns (April 2024–March 2025). Keyword Planner estimates for “landscaping” have a US$7.30 median across 48 US markets, from US$1.45 in Oklahoma City to US$15.99 in Denver. Landscaping clicks cost less than electrician, plumber, roofer, HVAC and builder clicks in all six countries: the median landscaper click in October 2026 was US$8.37 in the US, US$4.49 in Canada, US$4.36 in Australia, US$2.64 in New Zealand, US$2.02 in the UK and US$1.74 in Ireland (converted to US$ by the source).
Cheap clicks don’t always mean cheap leads. Landscaping ads had the lowest click-through rate of any home-services category in LocaliQ’s study, so ad copy and targeting matter more than the bid.
What does a landscaping click cost in each country?
Summary table. Median click price across each country’s landscaper searches, October 2026, converted to US$ by the source at the US Federal Reserve’s September 2026 average rate. Source: Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland.
| Country | Median landscaper click (US$) | Cities in the data |
|---|---|---|
| United States | US$8.37 | 50 |
| Canada | US$4.49 | 13 |
| Australia | US$4.36 | 25 |
| New Zealand | US$2.64 | 6 |
| United Kingdom | US$2.02 | 25 |
| Ireland | US$1.74 | 5 |
Small cities with few searches can show extreme prices in this data (for example, under A$0.10 in Darwin), so plan from the big-city figures below rather than a single small-town number.
What does a landscaping click cost in US cities?
Keyword Planner estimates by Google ad market (DMA). Data September 2025–August 2026, pulled 11 October 2026. US$. Source: Pinnacle Technologies – AI Marketing & SEO, “What a home-service click really costs in 2026”, licensed under CC BY 4.0.
| Market | “landscaping” | “landscaping near me” | “deck builder” |
|---|---|---|---|
| New York | $7.03 | $6.40 | $17.41 |
| Los Angeles | $8.93 | $7.36 | $31.81 |
| Chicago | $6.84 | $8.09 | $12.83 |
| Dallas-Fort Worth | $11.65 | $9.14 | $11.36 |
| Houston | $5.24 | $11.46 | $10.53 |
| Atlanta | $4.21 | $9.58 | $17.79 |
| Phoenix | $8.03 | $12.88 | $0.92 |
| Boston | $10.09 | $8.97 | $14.72 |
| Seattle | $7.94 | $10.53 | $30.40 |
| Tampa | $10.48 | $11.74 | $18.14 |
| Denver | $15.99 | $11.48 | $24.55 |
| Median, 48 markets | $7.30 | $8.58 | $14.98 |
| US national (Google) | $7.12 | n/a | $15.35 |
Source: Pinnacle Technologies – AI Marketing & SEO, “What a home-service click really costs in 2026”, licensed under CC BY 4.0. Selected markets shown.
“Landscaping” is searched about 165,000 times a month in the US. Deck building costs about twice as much per click as general landscaping, and swings far more by city, from US$0.92 in Phoenix to US$52.73 in San Diego. If you build decks or outdoor structures, give them their own campaign so their prices don’t pull up your lawn and garden budget.
What does a landscaping click cost in Australian, UK, Canadian, New Zealand and Irish cities?
Median click price across landscaper searches in each city, October 2026, in local currency (UK, Canadian, New Zealand and Irish figures converted from US$ by the source). Source: Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland.
| Country | City | Median click | Searches a month |
|---|---|---|---|
| Australia | Sydney | A$8.21 | 4,562 |
| Australia | Melbourne | A$6.25 | 4,361 |
| Australia | Brisbane | A$7.10 | 2,185 |
| Australia | Perth | A$5.78 | 1,491 |
| Australia | Adelaide | A$6.59 | 1,085 |
| United Kingdom | London | £1.44 | 4,093 |
| United Kingdom | Birmingham | £1.64 | 688 |
| United Kingdom | Manchester | £1.26 | 418 |
| United Kingdom | Bristol | £1.53 | 319 |
| Canada | Toronto | CA$8.17 | 1,975 |
| Canada | Vancouver | CA$6.27 | 761 |
| Canada | Calgary | CA$6.82 | 762 |
| Canada | Edmonton | CA$5.96 | 652 |
| New Zealand | Auckland | NZ$9.89 | 983 |
| New Zealand | Christchurch | NZ$5.62 | 366 |
| New Zealand | Wellington | NZ$4.37 | 171 |
| Ireland | Dublin | €1.51 | 1,351 |
| Ireland | Cork | €2.60 | 180 |
Source: Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland. Selected cities shown.
UK and Irish landscaping clicks are among the cheapest of any trade in these six countries: under £2 in every UK city shown, and €1.51 in Dublin.
How much does a landscaping lead cost on Google Ads?
Cost per lead for landscaping. Medians unless stated.
| Measure | Cost per lead | Sample and period | Source |
|---|---|---|---|
| Landscaping, Google Search campaigns (US) | US$117.92 | 3,211 home-services campaigns, Apr 2024–Mar 2025 | LocaliQ |
| All home services, Google Search (US) | US$90.92 | Same study | LocaliQ |
| Landscaping, Google Search (Canada) | CA$123 | A Canadian agency’s compilation of three published figures (range CA$85–165), Oct 2026 | Canadian agency data |
LocaliQ puts landscaping’s click-through rate at 4.69%, the lowest of its 16 home-services categories, and its conversion rate at 6.42%. A low click-through rate can mean the ads show for searches the business doesn’t want, such as DIY ideas, garden supplies or jobs. Our negative keywords for trades list has a landscaping section for exactly this.
For Australia, the UK, New Zealand and Ireland, we couldn’t find a neutral, published cost-per-lead figure for landscapers. We also couldn’t find published data on how landscaping click prices change by season, so check your own search terms report and Google Trends for your area.
How do I estimate my landscaping budget?
- Choose the service. Design-and-build projects, maintenance contracts and one-off garden tidy-ups are worth very different amounts. Price each separately.
- Price the leads. At LocaliQ’s US median of US$117.92, 20 leads a month needs about US$2,358 of ad spend.
- Outside the US, use leads wanted ÷ your conversion rate × your city’s cost per click, and treat Keyword Planner prices as a ceiling.
Our budget calculator tables cover landscaping too. Management is on top of ad spend. With PPC Fitter it’s first 2 months free, then 10% of combined Google + Meta ad spend or US$500/month, whichever is greater, with no lock-in and tools included (pricing).
Should landscapers use Facebook ads?
Landscaping is visual and usually planned rather than urgent, so before-and-after photos on Facebook and Instagram can work alongside Google Search. See Google Ads vs Facebook Ads for tradespeople and do Facebook ads work for contractors?
Frequently asked questions
How much does Google Ads cost for landscapers in the US?
LocaliQ’s medians are US$8.76 per click and US$117.92 per lead for landscaping campaigns (April 2024–March 2025). Keyword Planner estimates have a US$7.30 median for “landscaping” and US$8.58 for “landscaping near me” across 48 US markets.
What is the average cost per lead for landscaping on Google Ads?
In the US, LocaliQ’s median is US$117.92 per lead. A Canadian agency’s compilation puts Canada at CA$123. We couldn’t find a neutral published figure for Australia, the UK, New Zealand or Ireland.
Which US city has the most expensive landscaping clicks?
Denver, at US$15.99 for “landscaping” in Keyword Planner data from September 2025 to August 2026. Oklahoma City was the cheapest market with enough searches, at US$1.45 (Pinnacle Technologies’ 48-market study, CC BY 4.0).
How much does Google Ads cost for landscapers in Australia?
Published Keyword Planner data from October 2026 puts the median landscaper click at A$8.21 in Sydney, A$6.25 in Melbourne, A$7.10 in Brisbane, A$5.78 in Perth and A$6.59 in Adelaide.
How much does Google Ads cost for landscapers in the UK and Ireland?
October 2026 medians were £1.44 in London, £1.64 in Birmingham and £1.26 in Manchester, and €1.51 in Dublin. Those are among the cheapest trade clicks in the six countries covered here.
How much does Google Ads cost for landscapers in Canada and New Zealand?
October 2026 medians were CA$8.17 in Toronto, CA$6.27 in Vancouver and CA$6.82 in Calgary, and NZ$9.89 in Auckland and NZ$5.62 in Christchurch.
Why do my landscaping ads get so few clicks?
Landscaping has the lowest click-through rate of 16 home-services categories in LocaliQ’s study, at 4.69%. Two likely causes are ads showing for DIY and garden-supply searches, and ads that don’t name the service and suburb. Add negative keywords and write one ad group per service.
Sources (all checked 2 November 2026)
- LocaliQ, Home Services Search Advertising Benchmarks (3,211 US campaigns, Apr 2024–Mar 2025, medians, US$)
- Pinnacle Technologies – AI Marketing & SEO, “What a home-service click really costs in 2026”, licensed under CC BY 4.0 (48 US markets, Keyword Planner via DataForSEO, Sep 2025–Aug 2026, pulled 11 Oct 2026)
- Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland (retrieved 12–13 Oct 2026; prices converted at the Federal Reserve H.10 September 2026 average)
- Other published agency data (named source withheld): a Canadian agency’s compilation of published contractor cost-per-lead figures, in CA$ (updated 4 Oct 2026).
Related: Google Ads management · Meta Ads management · Negative keywords for trades · Google Ads vs Facebook Ads for tradespeople · How much to spend on Google Ads · Pricing
