FROM THE FOUNDRY
The Journal: Notes on Getting Trade Businesses More Jobs.
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AI PROJECTS / 4 MIN
Evaluating AI Output Quality: A Simple Scorecard for Trusting an LLM in Production
WEBSITE BUILDING / 5 MIN
Website Maintenance Retainers: What Should Actually Be Included (and What’s Just Padding)
DIGITAL MARKETING / 5 MIN
The Marketing-to-Sales Handoff: Why “Qualified” Leads Still Go Cold
AI PROJECTS / 6 MIN
How to Measure ROI on an AI Project Before You Build It
WEBSITE BUILDING / 6 MIN
Website Security Basics for Small Business Owners: A Practical, No-Panic Checklist
DIGITAL MARKETING / 4 MIN
Why Your Trade Landing Pages Aren’t Converting: A 5-Point Diagnostic
AI PROJECTS / 4 MIN
Data Readiness: Why Most AI Projects Fail Before the AI Part Even Starts
WEBSITE BUILDING / 7 MIN
Website Accessibility for Small Business Sites: What’s Required vs What’s Overkill
DIGITAL MARKETING / 5 MIN
Customer Lifetime Value: How to Calculate It (and Actually Use It to Set Ad Budgets)
AI PROJECTS / 5 MIN
AI Tool Sprawl: Why Adding More AI Apps Is Making Your Team Slower
THE NEXT BUILD STARTS HERE
Let’s forge
what’s next.
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