2 MONTHS FREE. LET US PROVE IT.
PPC Fitter is a Google Ads agency for HVAC companies in the US, UK, Canada, Australia, New Zealand and Ireland, based in Sydney. A senior Google Ads specialist builds and runs your Search and call campaigns, split by job (AC and heating repairs, installs and servicing) with budgets that follow the seasons. Your first 2 months are free, with no setup, audit or management fees.
Your first 2 months are completely free.
Free ads audit, then 2 months free. No long-term commitment. No upfront management fee.
Senior-led. No juniors. No hand-offs.
Get an instant callback on WhatsApp. Or use the form
Already running Google Ads for your HVAC business? We’ll show you exactly where you’re wasting it: a free audit, then 2 months free.
Get My Free Ads AuditJobs we build campaigns around
A broken air conditioner in a heatwave and a quote for a new heating system are different searches with different value, so each job gets its own ad group, its own ads and the right page behind them.
“AC repair near me”, “aircon not cooling” and “air conditioning repair” come from people who want someone out soon. These get call-first ads that run in the hours you can answer.
“Furnace repair”, “heater not working” and “heat pump repair” climb when the weather turns cold. They sit in their own ad group so the budget can rise when demand does.
“New air conditioner installation” and “ducted heating quote” are bigger jobs that people take longer to decide on. Ads point to a page about installs with a clear way to ask for a quote.
“AC service”, “furnace tune up” and “heating service” are planned jobs. They help fill the calendar between the peak seasons.
What’s included
Everything an HVAC company needs from a Google Ads specialist, run by the same senior person from the first call onwards.
If you already run Google Ads, we start by showing you where the money goes: search terms you’re paying for, tracking gaps, and campaigns working against each other.
One service per ad group (for example emergency callouts, installs, repairs or quotes), ads that name the service and the area, and the right page behind every ad.
Call assets, a clickable number on every ad and an ad schedule that matches the hours someone can answer the phone. Missed calls are wasted clicks.
Only the suburbs, cities, postcodes or zip codes you service, aimed at people who are in or regularly in your area, not people who once showed interest in it.
We block the searches that never turn into jobs: job seekers, DIY how-tos, courses, wholesale and suppliers, and towns you don’t cover.
Calls from ads, calls from your website, form enquiries and WhatsApp clicks tracked as conversions, so bidding optimises for enquiries instead of clicks.
Real results
Numbers taken straight from Google Ads accounts we manage, as the dashboard reports them. Client names are withheld unless the client has agreed to be named; the full screenshots are available on request.
111 conversions from a $75.21 spend
B2B lead generation · Cybersecurity · Google Ads · Last 14 days, Sep 2026
Nearly two in every three of 175 clicks converted, at $0.68 per conversion.
Why it matters for trades: a B2B result, but the same tight, high-intent structure is what we build for local service accounts.
Other industries, same team10.16x return on ad spend
Ecommerce · Ethnic fashion · Google Ads · Last 14 days, Sep 2026
Shopping and Performance Max for festive-season stock, with $63.2K spend returning about $642K in tracked sales across 1.4M impressions.
For a local service business: the same account discipline applies to your busy season: heating and hot water jobs rise in winter, air conditioning in summer, so budget and bids should move with demand.
Images are illustrative.
Figures shown in each account’s own currency. Past results don’t guarantee future performance, which is exactly why your first 2 months are free. Read the full cybersecurity B2B case study for the exact campaign structure and keywords used.
Want results like these? Your first 2 months are on us.
Claim My 2 Free Months on WhatsAppSenior-led
You work directly with the senior Google Ads specialist running your account.
No account manager sitting between you and your campaigns. No junior learning on your budget.
Our offer
We earn your business before we earn your money.
No setup fees. No audit fees. No management fees. For 2 whole months a senior specialist gets to work on your account, and you don’t pay us a cent. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater.
| Cost | Months 1 and 2 | From month 3 |
|---|---|---|
| Setup fee | Free | None |
| Audit fee | Free | None |
| Management fee | Free | 10% of ad spend or US$500/month, whichever is greater |
| Ad spend | Paid by you, directly to Google or Meta | Paid by you, directly to Google or Meta |
Your ad budget never passes through us. You pay Google or Meta directly, so you always see where every dollar goes.
The 2 free months cover every service we offer, including Google Ads, Meta Ads, Local SEO and websites. Ad spend is paid directly to Google or Meta. See how the 2 free months work.
How it works
On the first call we set clear goals for your account, in writing, so we both know what a win looks like.
A senior specialist audits, builds or rebuilds your campaigns, tracking, Google profile or website. No setup, audit, management or build fees.
You review the results against what we agreed. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater. No long-term commitment.
Ready when you are. Your first 2 months are completely free.
Claim My 2 Free Months on WhatsAppOur approach
HVAC demand moves with the weather. Air conditioning searches climb in summer and heating searches in winter, and the jobs people want done change with them. A good HVAC account follows that pattern and moves budget to the jobs in season. This is how we set up and run one.
AC repairs, heating repairs, new installs and servicing each get their own ad group, with keywords for that job, ads that name it and a landing page about it. Cooling and heating are kept apart, so budget can move between them as the season changes.
Ads run in the suburbs, postcodes or zip codes you service, aimed at people who are in or regularly in those areas. Negative keywords go in from day one to block job seekers, DIY how-tos, courses, suppliers and towns you don’t cover.
Heating and hot water jobs rise in winter and air conditioning in summer, so we move budget and bids toward whatever is in demand. In the quieter months the focus shifts to servicing and installs, which people plan ahead. Call assets and a clickable number go on every ad, and the ad schedule matches the hours someone can answer.
Before we scale anything, we track calls from ads, calls from your website, form enquiries and WhatsApp clicks as conversions. A call from an ad only counts when it lasts long enough to be a real conversation, so bidding works toward enquiries you can turn into jobs.
Search ads charge per click and let you control the keywords, ads, landing pages and schedule. Local Services Ads are a separate Google product that charges per lead and shows a Google Verified badge. They’re only available in some countries and categories (see Google’s list of supported countries and categories). If they’re available for HVAC in your area, we’ll tell you whether they’re worth testing alongside Search. If they’re not, the budget goes into Search and call campaigns.
We run every local service account this way. See our Google Ads management page for the full service, or the B2B account rebuild case study for a real account structure.
FAQ
PPC Fitter manages Google Ads for HVAC companies in the US, UK, Canada, Australia, New Zealand and Ireland. A senior Google Ads specialist builds and runs your Search and call campaigns, with no juniors and no hand-offs. We’re based in Sydney and target your ads to the suburbs, postcodes or zip codes you service.
Your first 2 months are free, with no setup, audit or management fees. From month 3, our management fee is 10% of your monthly ad spend or US$500/month, whichever is greater. Ad spend is separate and you pay it directly to Google.
No. There’s no lock-in contract and no long-term commitment. After your 2 free months you look at the calls and jobs the ads brought in against the goals we agreed. From month 3 our fee is 10% of your monthly ad spend or US$500/month, whichever is greater.
It depends on your area, what a click costs there and the time of year. A business in a busy city usually pays more per click than one in a regional town. We’ll give you a realistic number for your market on the first call.
Ads start showing as soon as the campaigns go live. Reliable performance data usually takes 2 to 4 weeks, depending on how many calls and enquiries come in, which is well inside your 2 free months.
Search ads charge per click and give you control over keywords, ads, landing pages and schedules. Local Services Ads charge per lead and are only available in some countries and categories. Where they’re available for HVAC in your area, we’ll tell you whether they’re worth testing alongside Search; where they’re not, the budget goes into Search and call campaigns.
Heating and cooling run as separate campaigns, so budget and bids can move toward whatever is in demand: heating in winter, air conditioning in summer. In the quieter months we put more weight on servicing and installs. You see the calls, enquiries and cost per lead each month in a plain-English report.
Your first 2 months are on us
Tell us what you do and where you work. We’ll look at your Google listing, your ads and your website, agree clear goals with you in writing, and get to work. No setup, audit or management fees for 2 months. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater.
Claim My 2 Free Months on WhatsApp
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Ad spend is paid directly to Google or Meta.
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Senior specialists in Sydney, working with local businesses across the US, UK, Canada, Australia, New Zealand and Ireland.
Sydney, Australia
Suite 2, 377 Kent StreetClaim My 2 Free Months
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