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Short answer: In the US, the median air conditioning Google Ads campaign paid US$9.68 per click and US$127.74 per lead, and heating and furnace campaigns paid US$9.30 and US$129.02, according to LocaliQ’s study of 3,211 home-services campaigns (April 2024–March 2025). Keyword Planner estimates are much higher for the main searches: US$45.95 for “ac repair” and US$37.50 for “hvac repair” (medians across 48 US markets), with “ac repair” ranging from US$24.75 in New York to US$82.71 in Phoenix. Across six countries, the median HVAC-type click in October 2026 was US$32.70 in the US, US$15.61 in Australia (air conditioning), US$13.46 in Canada, US$8.59 in the UK (boilers and heating), US$7.54 in Ireland (boilers and heating) and US$6.81 in New Zealand (heat pumps), converted to US$ by the source.
This page covers what clicks and leads cost. For how to size a small HVAC budget and how much to shift between summer and winter, see Google Ads budget for HVAC companies.
What does an HVAC click cost in each country?
Summary table. Median click price across each country’s searches for the local name of the service, October 2026, converted to US$ by the source at the US Federal Reserve’s September 2026 average rate. Source: Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland.
| Country | Service searched | Median click (US$) | Cities in the data |
|---|---|---|---|
| United States | HVAC | US$32.70 | 50 |
| Australia | Air conditioning | US$15.61 | 25 |
| Canada | HVAC | US$13.46 | 13 |
| United Kingdom | Boilers and heating | US$8.59 | 25 |
| Ireland | Boilers and heating | US$7.54 | 5 |
| New Zealand | Heat pumps | US$6.81 | 6 |
The service name changes by country, so this compares the nearest equivalent, not identical keywords. LocaliQ’s actual-paid figures (US$9.68 and US$9.30) are far below the Keyword Planner estimates because real accounts also buy cheaper, longer searches.
What does an HVAC click cost in US cities?
Keyword Planner estimates for “ac repair” and “hvac repair”, by Google ad market (DMA). Data September 2025–August 2026, pulled 11 October 2026. US$. Source: Pinnacle Technologies – AI Marketing & SEO, “What a home-service click really costs in 2026”, licensed under CC BY 4.0.
| Market | “ac repair” | “hvac repair” |
|---|---|---|
| New York | $24.75 | $28.02 |
| Los Angeles | $36.31 | $26.09 |
| Chicago | $39.32 | $45.90 |
| Dallas-Fort Worth | $52.64 | $44.62 |
| Houston | $41.23 | $59.86 |
| San Antonio | $77.53 | $75.85 |
| Austin | $61.05 | $60.87 |
| Atlanta | $44.47 | $32.60 |
| Phoenix | $82.71 | $49.99 |
| Miami | $46.17 | $80.31 |
| Tampa | $64.35 | $30.15 |
| Denver | $72.75 | $47.59 |
| Philadelphia | $64.95 | $37.73 |
| Washington DC | $57.55 | $47.28 |
| Median, 48 markets | $45.95 | $37.50 |
| US national (Google) | $46.46 | $34.77 |
Source: Pinnacle Technologies – AI Marketing & SEO, “What a home-service click really costs in 2026”, licensed under CC BY 4.0. Selected markets shown.
“Ac repair” is the third-dearest of 13 home-service searches in the study, and one of the most searched, at about 368,000 US searches a month. The same click costs 3.3 times as much in Phoenix as in New York. For “hvac repair”, the cheapest market with at least 500 searches a month is Nashville (US$15.06) and the dearest is Miami (US$80.31). “Near me” versions cost a little more: US$50.77 for “ac repair near me” and US$43.56 for “hvac repair near me”.
What does an HVAC click cost in Australian, UK, Canadian, New Zealand and Irish cities?
Median click price across each city’s searches for the local service name, October 2026, in local currency (UK, Canadian, New Zealand and Irish figures converted from US$ by the source). Source: Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland.
| Country | Service | City | Median click | Searches a month |
|---|---|---|---|---|
| Australia | Air conditioning | Sydney | A$24.37 | 14,529 |
| Australia | Air conditioning | Melbourne | A$25.79 | 9,934 |
| Australia | Air conditioning | Brisbane | A$23.43 | 8,978 |
| Australia | Air conditioning | Perth | A$21.94 | 5,974 |
| Australia | Air conditioning | Adelaide | A$26.66 | 3,463 |
| United Kingdom | Boilers and heating | London | £10.98 | 6,902 |
| United Kingdom | Boilers and heating | Birmingham | £6.21 | 971 |
| United Kingdom | Boilers and heating | Manchester | £7.20 | 558 |
| United Kingdom | Boilers and heating | Edinburgh | £10.05 | 604 |
| Canada | HVAC | Toronto | CA$9.68 | 9,823 |
| Canada | HVAC | Calgary | CA$15.56 | 4,364 |
| Canada | HVAC | Ottawa | CA$16.34 | 3,189 |
| Canada | HVAC | Edmonton | CA$21.08 | 2,919 |
| Canada | HVAC | Vancouver | CA$18.80 | 2,602 |
| New Zealand | Heat pumps | Auckland | NZ$16.17 | 1,682 |
| New Zealand | Heat pumps | Christchurch | NZ$10.57 | 714 |
| New Zealand | Heat pumps | Wellington | NZ$11.62 | 311 |
| Ireland | Boilers and heating | Dublin | €6.55 | 617 |
| Ireland | Boilers and heating | Cork | €4.06 | 101 |
Source: Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland. Selected cities shown.
Australia’s five biggest cities sit close together, between A$21.94 and A$26.66. Toronto has the most HVAC searches in Canada but the cheapest clicks of the big five cities shown.
The Texas HVAC advertising guide applies the published Houston, Dallas–Fort Worth, Austin and San Antonio estimates without treating them as guaranteed lead costs.
How much does an HVAC lead cost on Google Ads?
Cost per lead for HVAC. Medians unless stated.
| Measure | Cost per lead | Sample and period | Source |
|---|---|---|---|
| Air conditioning installation & repair, Google Search (US) | US$127.74 | 3,211 home-services campaigns, Apr 2024–Mar 2025 | LocaliQ |
| Heating & furnaces, Google Search (US) | US$129.02 | Same study | LocaliQ |
| HVAC, Google Local Services Ads (US) | About US$63 per unique lead | 1,011-contractor sample, May 2026. Plumbing was US$69.26, “about $6 more than HVAC” | The Data-Driven Trades |
| HVAC, Google Search (Canada) | CA$179 | A Canadian agency’s compilation of five published figures (range CA$90–320), Oct 2026 | Canadian agency data |
LocaliQ reports a 6.56% conversion rate for air conditioning campaigns and 7.48% for heating. In the Local Services Ads sample, HVAC had the highest average ticket of the three trades, at US$2,451.64, and returned US$7.20 in closed revenue for every US$1 spent.
For Australia, the UK, New Zealand and Ireland, we couldn’t find a neutral, published cost-per-lead figure for HVAC, air conditioning, boiler or heat pump work. The Canadian figure is a compilation, and most of the studies behind it are US studies converted to Canadian dollars.
Are Local Services Ads cheaper for HVAC?
In the US data above, yes per lead: about US$63 on Local Services Ads against US$127.74 on Search. Local Services Ads run in the US, Canada, the UK and Ireland, but not in Australia or New Zealand. We compare the two in Local Services Ads vs Search Ads.
How do I estimate my HVAC budget?
- Pick the job and season. Some repair searches rise and fall with the weather and some barely move, so check before you shift budget. Our HVAC budget guide has five years of Google Trends data by month for common repair searches.
- Price the leads. At LocaliQ’s US median of US$127.74, 20 air conditioning leads a month needs about US$2,555 of ad spend.
- Outside the US, use leads wanted ÷ your conversion rate × your city’s cost per click, and treat Keyword Planner prices as a ceiling.
More worked examples are in our budget calculator tables. Management is on top of ad spend. With PPC Fitter it’s first 2 months free, then 10% of combined Google + Meta ad spend or US$500/month, whichever is greater, with no lock-in and tools included (pricing).
Frequently asked questions
How much does Google Ads cost for HVAC companies in the US?
LocaliQ’s medians are US$9.68 per click and US$127.74 per lead for air conditioning campaigns, and US$9.30 and US$129.02 for heating and furnaces (April 2024–March 2025). Keyword Planner estimates are US$45.95 for “ac repair” and US$37.50 for “hvac repair” across 48 US markets.
What is the average cost per lead for HVAC on Google Ads?
In the US, LocaliQ’s median is US$127.74 per lead for air conditioning Search campaigns and US$129.02 for heating. HVAC Local Services Ads leads cost about US$63 in May 2026 (The Data-Driven Trades). We couldn’t find a neutral published figure for Australia, the UK, New Zealand or Ireland.
Which US city has the most expensive AC repair clicks?
Phoenix, at US$82.71 for “ac repair” in Keyword Planner data from September 2025 to August 2026. New York was the cheapest big market at US$24.75 (Pinnacle Technologies’ 48-market study, CC BY 4.0).
How much does Google Ads cost for air conditioning businesses in Australia?
Published Keyword Planner data from October 2026 puts the median air conditioning click at A$24.37 in Sydney, A$25.79 in Melbourne, A$23.43 in Brisbane, A$21.94 in Perth and A$26.66 in Adelaide.
How much does Google Ads cost for heating and boiler engineers in the UK and Ireland?
October 2026 medians for boiler and heating searches were £10.98 in London, £7.20 in Manchester and £6.21 in Birmingham, and €6.55 in Dublin. The country medians convert to about US$8.59 for the UK and US$7.54 for Ireland.
How much does Google Ads cost for HVAC in Canada and New Zealand?
October 2026 medians were CA$9.68 in Toronto, CA$15.56 in Calgary and CA$18.80 in Vancouver. For New Zealand heat pump searches, Auckland was NZ$16.17 and Wellington NZ$11.62.
How much should an HVAC company spend on Google Ads per month?
Multiply the leads you want by your cost per lead. At LocaliQ’s US median of US$127.74, 20 air conditioning leads a month needs about US$2,555 of ad spend. A small budget works best on one job type in a tight area.
Sources (all checked 2 November 2026)
- LocaliQ, Home Services Search Advertising Benchmarks (3,211 US campaigns, Apr 2024–Mar 2025, medians, US$)
- Pinnacle Technologies – AI Marketing & SEO, “What a home-service click really costs in 2026”, licensed under CC BY 4.0 (48 US markets, Keyword Planner via DataForSEO, Sep 2025–Aug 2026, pulled 11 Oct 2026)
- Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland (retrieved 12–13 Oct 2026; prices converted at the Federal Reserve H.10 September 2026 average)
- The Data-Driven Trades, Google Local Service Ad benchmarks: May 2026 (1,011 contractors)
- Google Local Services Ads Help, Getting started with Local Services Ads
- Other published agency data (named source withheld): a Canadian agency’s compilation of published contractor cost-per-lead figures, in CA$ (updated 4 Oct 2026).
Related: Google Ads for HVAC companies · Google Ads budget for HVAC companies · Local Services Ads vs Search Ads · How much to spend on Google Ads · Negative keywords for trades · Pricing
