2 MONTHS FREE. LET US PROVE IT.
PPC Fitter is a Google Ads agency for roofing companies in the US, UK, Canada, Australia, New Zealand and Ireland, based in Sydney. A senior Google Ads specialist builds and runs your Search and call campaigns, with a separate ad group for each job you want more of: roof leaks and storm damage, roof repairs, roof replacements and gutters. Your first 2 months are free, with no setup, audit or management fees.
Your first 2 months are completely free.
Free ads audit, then 2 months free. No long-term commitment. No upfront management fee.
Senior-led. No juniors. No hand-offs.
Get an instant callback on WhatsApp. Or use the form
Already running Google Ads for your roofing business? We’ll show you exactly where you’re wasting it: a free audit, then 2 months free.
Get My Free Ads AuditJobs we build campaigns around
Someone with water coming through the ceiling searches differently from someone pricing a new roof, so each job gets its own ad group, its own ads and the right page behind them.
Searches like “roof leak repair near me” and “storm damage roof repair” come from people who need help fast. These get call-first ads that run in the hours you can answer the phone.
“Roof replacement cost” and “new roof quote” are the biggest jobs and take longer to decide. They sit in their own ad group with ads and a page built around getting a quote request.
“Roof repair”, “broken roof tiles” and “roof restoration” searches get ads that name the job and the area, and land on a page about repairs instead of your homepage.
“Gutter replacement” and “roof inspection” are smaller jobs that often lead to bigger ones. DIY searches like “how to fix a roof leak” are blocked with negative keywords.
What’s included
Everything a roofing company needs from a Google Ads specialist, run by the same senior person from the first call onwards.
If you already run Google Ads, we start by showing you where the money goes: search terms you’re paying for, tracking gaps, and campaigns working against each other.
One service per ad group (for example emergency callouts, installs, repairs or quotes), ads that name the service and the area, and the right page behind every ad.
Call assets, a clickable number on every ad and an ad schedule that matches the hours someone can answer the phone. Missed calls are wasted clicks.
Only the suburbs, cities, postcodes or zip codes you service, aimed at people who are in or regularly in your area, not people who once showed interest in it.
We block the searches that never turn into jobs: job seekers, DIY how-tos, courses, wholesale and suppliers, and towns you don’t cover.
Calls from ads, calls from your website, form enquiries and WhatsApp clicks tracked as conversions, so bidding optimises for enquiries instead of clicks.
Real results
Numbers taken straight from Google Ads accounts we manage, as the dashboard reports them. Client names are withheld unless the client has agreed to be named; the full screenshots are available on request.
111 conversions from a $75.21 spend
B2B lead generation · Cybersecurity · Google Ads · Last 14 days, Sep 2026
Nearly two in every three of 175 clicks converted, at $0.68 per conversion.
Why it matters for trades: a B2B result, but the same tight, high-intent structure is what we build for local service accounts.
Other industries, same team10.16x return on ad spend
Ecommerce · Ethnic fashion · Google Ads · Last 14 days, Sep 2026
Shopping and Performance Max for festive-season stock, with $63.2K spend returning about $642K in tracked sales across 1.4M impressions.
For a local service business: the same account discipline applies to your busy season: leak and storm repair searches rise after bad weather, so budget and bids should move with demand.
Images are illustrative.
Figures shown in each account’s own currency. Past results don’t guarantee future performance, which is exactly why your first 2 months are free. Read the full cybersecurity B2B case study for the exact campaign structure and keywords used.
Want results like these? Your first 2 months are on us.
Claim My 2 Free Months on WhatsAppSenior-led
You work directly with the senior Google Ads specialist running your account.
No account manager sitting between you and your campaigns. No junior learning on your budget.
Our offer
We earn your business before we earn your money.
No setup fees. No audit fees. No management fees. For 2 whole months a senior specialist gets to work on your account, and you don’t pay us a cent. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater.
| Cost | Months 1 and 2 | From month 3 |
|---|---|---|
| Setup fee | Free | None |
| Audit fee | Free | None |
| Management fee | Free | 10% of ad spend or US$500/month, whichever is greater |
| Ad spend | Paid by you, directly to Google or Meta | Paid by you, directly to Google or Meta |
Your ad budget never passes through us. You pay Google or Meta directly, so you always see where every dollar goes.
The 2 free months cover every service we offer, including Google Ads, Meta Ads, Local SEO and websites. Ad spend is paid directly to Google or Meta. See how the 2 free months work.
How it works
On the first call we set clear goals for your account, in writing, so we both know what a win looks like.
A senior specialist audits, builds or rebuilds your campaigns, tracking, Google profile or website. No setup, audit, management or build fees.
You review the results against what we agreed. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater. No long-term commitment.
Ready when you are. Your first 2 months are completely free.
Claim My 2 Free Months on WhatsAppOur approach
Roofing has two kinds of search. Leaks and storm damage are urgent, and the first roofer who answers usually gets the job. Replacements and restorations are big jobs that people research, compare and quote before they decide. A good roofing account treats them differently. This is how we set up and run one.
We build the account around the jobs you want more of. Leak and storm repairs, general roof repairs, roof replacements and gutters each get their own ad group, with keywords for that job, ads that name it and a landing page about it. You can see which jobs bring in work, and move budget toward the ones you make the most on.
Ads run in the suburbs, postcodes or zip codes you service, aimed at people who are in or regularly in those areas. Negative keywords go in from day one to block job seekers, DIY how-tos, courses, material suppliers and towns you don’t cover.
Someone with a leak wants to talk to a roofer now, so leak and storm ads lead with a clickable number and run in the hours you can answer. Replacement and restoration ads lead to a page with a simple quote request, because those buyers often want to send photos or book an inspection first.
Before we scale anything, we track calls from ads, calls from your website, quote forms and WhatsApp clicks as conversions. A call from an ad only counts when it lasts long enough to be a real conversation, so bidding works toward enquiries you can turn into jobs.
Search ads charge per click and let you control the keywords, ads, landing pages and schedule. Local Services Ads are a separate Google product that charges per lead and shows a Google Verified badge. They’re only available in some countries and categories (see Google’s list of supported countries and categories). If they’re available for roofers in your area, we’ll tell you whether they’re worth testing alongside Search. If they’re not, the budget goes into Search and call campaigns.
We run every local service account this way. See our Google Ads management page for the full service, or the B2B account rebuild case study for a real account structure.
FAQ
PPC Fitter manages Google Ads for roofing companies in the US, UK, Canada, Australia, New Zealand and Ireland. A senior Google Ads specialist builds and runs your Search and call campaigns, with no juniors and no hand-offs. We’re based in Sydney and target your ads to the suburbs, postcodes or zip codes you service.
Your first 2 months are free, with no setup, audit or management fees. From month 3, our management fee is 10% of your monthly ad spend or US$500/month, whichever is greater. Ad spend is separate and you pay it directly to Google.
No. There’s no lock-in contract and no long-term commitment. After your 2 free months you look at the calls, quote requests and jobs the ads brought in against the goals we agreed. From month 3 our fee is 10% of your monthly ad spend or US$500/month, whichever is greater.
It depends on your area, the jobs you want and how many other roofers bid on the same searches. Replacement searches usually cost more per click than small repairs because the job is worth more. We’ll give you a realistic number for your market on the first call.
No. Leak and storm repairs are urgent and best won with a phone call, while replacements are researched and quoted over days or weeks. We give each its own ad group, ads and landing page, and track calls and quote requests separately so you can see which brings in more work.
Ads start showing as soon as the campaigns go live. Reliable performance data usually takes 2 to 4 weeks, depending on how many calls and quote requests come in, which is well inside your 2 free months.
Search ads charge per click and give you control over keywords, ads, landing pages and schedules. Local Services Ads charge per lead and are only available in some countries and categories. Where they’re available for roofers in your area, we’ll tell you whether they’re worth testing alongside Search; where they’re not, the budget goes into Search and call campaigns.
Your first 2 months are on us
Tell us what you do and where you work. We’ll look at your Google listing, your ads and your website, agree clear goals with you in writing, and get to work. No setup, audit or management fees for 2 months. From month 3, our fee is 10% of your monthly ad spend or US$500/month, whichever is greater.
Claim My 2 Free Months on WhatsApp
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Ad spend is paid directly to Google or Meta.
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Senior specialists in Sydney, working with local businesses across the US, UK, Canada, Australia, New Zealand and Ireland.
Sydney, Australia
Suite 2, 377 Kent StreetClaim My 2 Free Months
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