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Short answer: In the US, the median roofing Google Ads campaign paid US$10.70 per click and US$228.15 per lead, the highest cost per lead of 16 home-services categories in LocaliQ’s study of 3,211 campaigns (April 2024–March 2025). Keyword Planner estimates for “roof repair” are far higher, at a US$41.52 median across 48 US markets, and “roofer near me” is US$24.15. Across six countries, the median roofer click in October 2026 was US$27.75 in the US, US$9.25 in New Zealand, US$9.23 in Australia, US$8.24 in Ireland, US$8.21 in Canada and US$5.78 in the UK (converted to US$ by the source). Roofing leads cost more than most trades because only about 1 in 27 clicks becomes a lead.
This page covers market prices. To work out the most you can afford to pay per roofing lead, use the break-even method in what a good roofing Google Ads cost per lead is.
What does a roofing click cost in each country?
Summary table. Median click price across each country’s roofer searches, October 2026, converted to US$ by the source at the US Federal Reserve’s September 2026 average rate. Each country uses its own keyword set. Source: Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland.
| Country | Median roofer click (US$) | Cities in the data | Data pulled |
|---|---|---|---|
| United States | US$27.75 | 50 | Oct 2026 |
| New Zealand | US$9.25 | 6 | Oct 2026 |
| Australia | US$9.23 | 25 | Oct 2026 |
| Ireland | US$8.24 | 5 | Oct 2026 |
| Canada | US$8.21 | 13 | Oct 2026 |
| United Kingdom | US$5.78 | 25 | Oct 2026 |
A country median is the middle of all its cities, small ones included, so it can sit well below the big-city prices in the tables further down.
What does a roofing click cost in US cities, including Texas?
Keyword Planner estimates by Google ad market (DMA). Data September 2025–August 2026, pulled 11 October 2026. US$. Source: Pinnacle Technologies – AI Marketing & SEO, “What a home-service click really costs in 2026”, licensed under CC BY 4.0.
| Market | “roof repair” | “roof repair near me” | “roofer near me” |
|---|---|---|---|
| New York | $38.72 | $29.93 | $25.42 |
| Los Angeles | $34.41 | $39.81 | $21.40 |
| Chicago | $34.05 | $30.69 | $24.23 |
| Dallas-Fort Worth | $48.80 | $40.49 | $19.31 |
| Houston | $35.12 | $28.87 | $18.67 |
| San Antonio | $54.41 | $72.75 | $16.75 |
| Austin | $46.42 | $37.19 | $10.62 |
| Atlanta | $70.04 | $56.61 | $21.37 |
| Phoenix | $55.14 | $56.30 | $24.79 |
| Miami | $40.74 | $54.35 | $18.64 |
| Tampa | $56.77 | $65.11 | $31.33 |
| Denver | $50.27 | $67.89 | $19.02 |
| Philadelphia | $58.27 | $42.11 | $32.74 |
| Washington DC | $51.14 | $32.45 | $24.26 |
| Median, 48 markets | $41.52 | $41.22 | $24.15 |
Source: Pinnacle Technologies – AI Marketing & SEO, “What a home-service click really costs in 2026”, licensed under CC BY 4.0. Selected markets shown.
“Roof repair” is one of the dearest home-service searches in the study, behind only “emergency plumber”, “garage door repair” and “ac repair”. Across markets with at least 500 searches a month it runs from US$21.01 in San Francisco to US$92.91 in Columbus, Ohio. The “roofer” keyword itself had a US$21.98 median, but fewer than half of the markets reach 500 searches a month for it, so the source flags that median as less stable. “Roofer near me” is the most-searched roofing term, at about 165,000 US searches a month.
In Texas, “roof repair” ranged from US$35.12 in Houston to US$54.41 in San Antonio, and “roofer near me” from US$10.62 in Austin to US$19.31 in Dallas-Fort Worth.
Use the Texas roofing campaign plan to connect metro click estimates with inspection capacity and separate repair, replacement and storm enquiries.
What does a roofing click cost in Australian, UK, Canadian, New Zealand and Irish cities?
Median click price across roofer searches in each city, October 2026, in local currency (UK, Canadian, New Zealand and Irish figures converted from US$ by the source). Source: Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland.
| Country | City | Median click | Searches a month |
|---|---|---|---|
| Australia | Sydney | A$40.83 | 6,568 |
| Australia | Melbourne | A$32.69 | 5,332 |
| Australia | Brisbane | A$21.00 | 2,977 |
| Australia | Perth | A$30.82 | 1,843 |
| Australia | Adelaide | A$17.89 | 1,292 |
| United Kingdom | London | £7.23 | 7,549 |
| United Kingdom | Birmingham | £4.56 | 1,308 |
| United Kingdom | Leeds | £5.98 | 668 |
| United Kingdom | Manchester | £3.29 | 648 |
| United Kingdom | Edinburgh | £9.73 | 485 |
| Canada | Toronto | CA$10.45 | 5,042 |
| Canada | Vancouver | CA$22.69 | 998 |
| Canada | Calgary | CA$22.42 | 1,358 |
| Canada | Ottawa | CA$17.00 | 862 |
| New Zealand | Auckland | NZ$32.20 | 1,313 |
| New Zealand | Wellington | NZ$16.64 | 637 |
| New Zealand | Christchurch | NZ$14.29 | 461 |
| Ireland | Dublin | €7.91 | 2,121 |
| Ireland | Cork | €10.07 | 212 |
Source: Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland. Selected cities shown.
Sydney is the dearest of 25 Australian cities for roofer clicks, and Brisbane costs about half as much. Edinburgh is the dearest UK city in the data, ahead of London. In New Zealand, Auckland roofer clicks cost about twice Wellington’s.
How much does a roofing lead cost on Google Ads?
Cost per lead for roofing. Medians unless stated.
| Measure | Cost per lead | Sample and period | Source |
|---|---|---|---|
| Roofing & gutters, Google Search campaigns (US) | US$228.15 | 3,211 home-services campaigns, Apr 2024–Mar 2025 | LocaliQ |
| All home services, Google Search (US) | US$90.92 | Same study | LocaliQ |
| Roofing, Google Search (Canada) | CA$258 | A Canadian agency’s compilation of four published figures (range CA$173–369), Oct 2026 | Canadian agency data |
LocaliQ puts roofing’s conversion rate at 3.70%, the second-lowest of its 16 home-services categories, with a 5.66% click-through rate. A low conversion rate is why a roofing lead costs more than twice the home-services median even though roofing clicks (US$10.70) cost only a little more than plumbing clicks (US$10.49). People shopping for a roof click several companies before they call one.
The Canadian figure is a compilation, and most of the studies behind it are US studies converted to Canadian dollars. For Australia, the UK, New Zealand and Ireland, we couldn’t find a neutral, published cost-per-lead figure for roofers. We also didn’t find a published Local Services Ads cost per lead specific to roofing.
How do I estimate my roofing budget?
- Work out your ceiling first. Your break-even cost per lead is gross profit per job × the share of leads you sign. The method and a worked example are in roofing Google Ads cost per lead.
- Then price the leads. At LocaliQ’s US median of US$228.15, 15 leads a month needs about US$3,422 of ad spend. Outside the US, use leads wanted ÷ your conversion rate × the cost per click for your city.
- Split repairs from replacements. A repair and a full replacement are worth very different amounts, so they can’t share one cost-per-lead target. Give each its own campaign and budget so you can judge each against its own ceiling.
Our budget calculator tables include roofing. Management is on top of ad spend. With PPC Fitter it’s first 2 months free, then 10% of combined Google + Meta ad spend or US$500/month, whichever is greater, with no lock-in and tools included (pricing).
Should roofers use Facebook ads as well?
Often, for replacements. Roof replacements are planned and easy to show in photos, so they suit Facebook and Instagram. Leak repairs and storm damage are searched for on Google. We compare the two channels job by job in Google Ads vs Facebook Ads for tradespeople.
Frequently asked questions
How much does a Google Ads click cost for a roofer in the US?
LocaliQ’s median for roofing campaigns is US$10.70 per click (April 2024–March 2025). Keyword Planner estimates have a median of US$41.52 for “roof repair” and US$24.15 for “roofer near me” across 48 US markets (Pinnacle Technologies’ 48-market study, CC BY 4.0, data to August 2026).
What is the average cost per lead for roofers on Google Ads?
In the US, LocaliQ’s median is US$228.15 per lead for roofing and gutter Search campaigns, the highest of 16 home-services categories. We couldn’t find a neutral published figure for Australia, the UK, New Zealand or Ireland.
Why is roofing Google Ads so expensive per lead?
Mostly because few clicks turn into leads. LocaliQ’s roofing conversion rate is 3.70%, against 7.63% for plumbing. Homeowners compare several roofers before calling, so you pay for more clicks per enquiry.
How much does Google Ads cost for roofers in Texas?
Keyword Planner estimates for “roof repair” were US$48.80 in Dallas-Fort Worth, US$35.12 in Houston, US$54.41 in San Antonio and US$46.42 in Austin (data September 2025 to August 2026, pulled 11 October 2026).
How much does Google Ads cost for roofers in Australia?
Published Keyword Planner data from October 2026 puts the median roofer click at A$40.83 in Sydney, A$32.69 in Melbourne, A$30.82 in Perth, A$21.00 in Brisbane and A$17.89 in Adelaide.
How much does Google Ads cost for roofers in the UK, Canada, New Zealand and Ireland?
October 2026 medians were £7.23 in London, CA$10.45 in Toronto, NZ$32.20 in Auckland and €7.91 in Dublin. In US$ terms the country medians were US$5.78 for the UK, US$8.21 for Canada, US$9.25 for New Zealand and US$8.24 for Ireland.
How much should a roofer spend on Google Ads per month?
Multiply the leads you want by your expected cost per lead, after checking that cost is below your break-even. At LocaliQ’s US median of US$228.15, 15 leads a month needs about US$3,422 of ad spend.
Sources (all checked 2 November 2026)
- LocaliQ, Home Services Search Advertising Benchmarks (3,211 US campaigns, Apr 2024–Mar 2025, medians, US$)
- Pinnacle Technologies – AI Marketing & SEO, “What a home-service click really costs in 2026”, licensed under CC BY 4.0 (48 US markets, Keyword Planner via DataForSEO, Sep 2025–Aug 2026, pulled 11 Oct 2026)
- Sixty Steps analysis of Google Ads data (via DataForSEO), October 2026: US, Australia, UK, Canada, New Zealand, Ireland (retrieved 12–13 Oct 2026; prices converted at the Federal Reserve H.10 September 2026 average)
- Other published agency data (named source withheld): a Canadian agency’s compilation of published contractor cost-per-lead figures, in CA$ (updated 4 Oct 2026).
Related: Google Ads for roofers · Roofing Google Ads cost per lead · Google Ads vs Facebook Ads for tradespeople · Do Facebook ads work for contractors? · How much to spend on Google Ads · Pricing
